#hyphametrics

[ follow ]
AdExchanger
7 months ago
Marketing tech

HyphaMetrics Won't Compete With Alt Currencies - It Will Supply Them Data | AdExchanger

Television audience panels are gaining importance in TV ad measurement.
HyphaMetrics will integrate panel-based viewing data with data from measurement provider Samba TV. [ more ]
AdExchanger
3 months ago
Marketing tech

What's Next For HyphaMetrics After A Leadership Shuffle And A (Brief) Break From Battling Nielsen | AdExchanger

New video currency providers face challenges trying to compete with industry incumbents like Nielsen, causing leadership shake-ups and strategies changes at measurement companies. [ more ]
[ Load more ]