Exchangewire3 weeks agoStartup companiesOpenX Promotes Matt Sattel to Chief Revenue OfficerMatt Sattel has been promoted to Chief Revenue Officer of OpenX, continuing his focus on growth and innovative product strategies. [ more ]
www.exchangewire.com1 month agoMarketing techOpenX Expands ConteX Marketplace CapabilitiesOpenX expands ConteX Marketplace to improve ad targeting through advanced keyword targeting and new data partnerships. ConteX enhances programmatic advertising by focusing on contextually relevant content for targeted engagement. The expansion streamlines activation for advertisers, allowing quicker and more accurate campaign setups. [ more ]
MarTech7 months agoMarketing techOpenX Deal Library will compare alternatives to cookies | MarTechOpenX is launching a Cookieless Deal Library to allow advertisers to test and activate campaigns without relying on third-party cookies. Advertisers can test and compare multiple solutions, develop new benchmarks, and gain insights into alternative performance. [ more ]
Mediapost10 months agoMarketing techOpenX Drops Resellers, Non-TV Content In New CTV SolutionOpenX is eliminating resellers and removing non-TV content from its ad inventory to streamline and improve transparency in CTV programmatic buying. The moves are part of the launch of TV+, a solution that combines linear and programmatic buying models. OpenX aims to provide more premium advertising experiences and accurate measurement through proper content classification. [ more ]