#measurement-companies

[ follow ]
Adweek
5 months ago
Marketing

Why Time's Taylor Swift Feature Was Marked Brand Unsafe

Brand safety technology inaccurately flagged Time stories as unsuitable for advertising due to certain words triggering filters. [ more ]
AdExchanger
3 months ago
Marketing tech

What's Next For HyphaMetrics After A Leadership Shuffle And A (Brief) Break From Battling Nielsen | AdExchanger

New video currency providers face challenges trying to compete with industry incumbents like Nielsen, causing leadership shake-ups and strategies changes at measurement companies. [ more ]
[ Load more ]