The report uncovered an appalling amount of programmatic waste, including $22 billion a year thrown away on made-for-advertising sites, indirect supply paths, invalid traffic, and other ad tech shenanigans.
The benchmark released by ANA and TAG TrustNet provides a gauge for advertisers to compare their programmatic campaigns in terms of MFA activity, media quality, CPMs, sustainability, and DEI.
#programmatic-media #supply-chain-transparency #advertising-waste #industry-benchmark #media-quality
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