#media-quality

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AdExchanger
1 month ago
Marketing tech

It's Time For Buyers To Ditch Vanity Metrics And Collaborate With Sellers

Marketers need to shift focus from vanity metrics to performance outcomes for better media quality on the open internet. [ more ]
#adelaide
Exchangewire
2 months ago
Marketing

EMARKETER Selects Adelaide as the First Attention Measurement Company to Enrich Its Platform with Attention Metrics

Adelaide partners with EMARKETER to provide attention benchmarks for media quality transparency.
Adelaide's omnichannel metric AU assists in predicting attention and outcomes, aiding marketers in making informed media investment decisions.
Adelaide's global benchmarks and breakdowns of AU ratings offer insights for media quality comparison and optimization across channels. [ more ]
Exchangewire
5 months ago
Marketing

Adelaide Unveils 2024 Outcomes Guide

Adelaide releases its 2024 Outcomes Guide, showcasing success stories connecting attention metrics to advertising outcomes.
The guide includes 45 case studies across 18 verticals, demonstrating substantial gains in upper-funnel lift, lower-funnel lift, and cost savings. [ more ]
Exchangewire
2 months ago
Marketing

EMARKETER Selects Adelaide as the First Attention Measurement Company to Enrich Its Platform with Attention Metrics

Adelaide partners with EMARKETER to provide attention benchmarks for media quality transparency.
Adelaide's omnichannel metric AU assists in predicting attention and outcomes, aiding marketers in making informed media investment decisions.
Adelaide's global benchmarks and breakdowns of AU ratings offer insights for media quality comparison and optimization across channels. [ more ]
Exchangewire
5 months ago
Marketing

Adelaide Unveils 2024 Outcomes Guide

Adelaide releases its 2024 Outcomes Guide, showcasing success stories connecting attention metrics to advertising outcomes.
The guide includes 45 case studies across 18 verticals, demonstrating substantial gains in upper-funnel lift, lower-funnel lift, and cost savings. [ more ]
moreadelaide
The Drum
3 months ago
Online marketing

IAS harnesses AI to help advertisers avoid MFA sites

More than 20% of programmatic ad impressions from MFA sites.
IAS released technology to protect advertisers from MFA and ad clutter sites. [ more ]
Adweek
5 months ago
Marketing

Inside Kimberly-Clark's Ad-Tech In-Housing Strategy

Kimberly-Clark is in-housing its ad-tech contracts to address transparency and media quality issues in programmatic buying.
In-housing ad-tech contracts allows advertisers to have more control and own the data that flows through ad campaigns. [ more ]
AdExchanger
2 weeks ago
Marketing tech

The Good, Bad And Overblown About The Trade Desk's Top 100 List | AdExchanger

The Trade Desk's release of the top 100 publishers sparked industry concerns about its pivot to a gatekeeper role, impacting publishers and buyers alike. [ more ]
AdExchanger
1 week ago
Marketing tech

The ANA Says Advertisers Are Spending Way Less On MFA - But Programmatic Ain't Fully Transparent Yet | AdExchanger

Programmatic media supply chain transparency study revealed $22 billion annual waste [ more ]
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