Adelaide releases its 2024 Outcomes Guide, showcasing success stories connecting attention metrics to advertising outcomes.
The guide includes 45 case studies across 18 verticals, demonstrating substantial gains in upper-funnel lift, lower-funnel lift, and cost savings. [ more ]
Adelaide releases its 2024 Outcomes Guide, showcasing success stories connecting attention metrics to advertising outcomes.
The guide includes 45 case studies across 18 verticals, demonstrating substantial gains in upper-funnel lift, lower-funnel lift, and cost savings. [ more ]
The Good, Bad And Overblown About The Trade Desk's Top 100 List | AdExchanger
The Trade Desk's release of the top 100 publishers sparked industry concerns about its pivot to a gatekeeper role, impacting publishers and buyers alike. [ more ]