#media-quality

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#digital-advertising

The Race To The Bottom Is Over. Advertisers Care About Quality Again | AdExchanger

The digital advertising industry's audience-first strategy undermines brand integrity by prioritizing low-quality media over fundamental advertising principles.

PubMatic & Adelaide Unveil First-to-Market Integration to Reinvent Attention-Based Media Quality Targeting

Integration of media quality measurement enhances efficiency and scalability for advertisers.
Buyers can now apply Adelaide's attention data seamlessly to any media deal for optimal results.

The Good, Bad And Overblown About The Trade Desk's Top 100 List | AdExchanger

The Trade Desk's release of the top 100 publishers sparked industry concerns about its pivot to a gatekeeper role, impacting publishers and buyers alike.

1 in 3 Domains Fail Media Quality Thresholds, According to Ground-Breaking New Report from Picnic

One in three domains fail to meet quality standards, indicating major issues impacting brand safety and ad spend efficiency.

Top 10 Highest-Quality Publishers for 2024 Revealed by Picnic - Yahoo Top the List

Picnic's Media Quality Report defines and measures media quality in digital advertising, recognizing the top UK publishers for 2024 based on their quality standards.

The Race To The Bottom Is Over. Advertisers Care About Quality Again | AdExchanger

The digital advertising industry's audience-first strategy undermines brand integrity by prioritizing low-quality media over fundamental advertising principles.

PubMatic & Adelaide Unveil First-to-Market Integration to Reinvent Attention-Based Media Quality Targeting

Integration of media quality measurement enhances efficiency and scalability for advertisers.
Buyers can now apply Adelaide's attention data seamlessly to any media deal for optimal results.

The Good, Bad And Overblown About The Trade Desk's Top 100 List | AdExchanger

The Trade Desk's release of the top 100 publishers sparked industry concerns about its pivot to a gatekeeper role, impacting publishers and buyers alike.

1 in 3 Domains Fail Media Quality Thresholds, According to Ground-Breaking New Report from Picnic

One in three domains fail to meet quality standards, indicating major issues impacting brand safety and ad spend efficiency.

Top 10 Highest-Quality Publishers for 2024 Revealed by Picnic - Yahoo Top the List

Picnic's Media Quality Report defines and measures media quality in digital advertising, recognizing the top UK publishers for 2024 based on their quality standards.
moredigital-advertising

Washington Post Ingeniously Leverages 'AI' To Undermine History And Make Search Less Useful

AI in journalism is often misused to cut costs and degrade quality instead of enhancing editorial processes.
#digital-marketing

IAS harnesses AI to help advertisers avoid MFA sites

More than 20% of programmatic ad impressions from MFA sites.
IAS released technology to protect advertisers from MFA and ad clutter sites.

New Picnic Study Reveals Clearpay Boosts Brand Consideration with New Quality Media Technology

Media quality significantly influences brand consideration, despite minimal variation in traditional performance metrics.

49% of Domains are Classified as High-Risk According to New PIQ Intelligence

49% of online domains are considered high-risk, impacting ad campaign effectiveness and increasing the potential for brand damage.

IAS harnesses AI to help advertisers avoid MFA sites

More than 20% of programmatic ad impressions from MFA sites.
IAS released technology to protect advertisers from MFA and ad clutter sites.

New Picnic Study Reveals Clearpay Boosts Brand Consideration with New Quality Media Technology

Media quality significantly influences brand consideration, despite minimal variation in traditional performance metrics.

49% of Domains are Classified as High-Risk According to New PIQ Intelligence

49% of online domains are considered high-risk, impacting ad campaign effectiveness and increasing the potential for brand damage.
moredigital-marketing
#attention-metrics

Onetag & Adelaide Introduce Attention-Based Programmatic Media Planning & Activation

Onetag partners with Adelaide to integrate attention-based media quality measurement into their programmatic solutions.

Brands Achieve Significant Gains in Media Quality & Performance with Adelaide's Attention Pre-Bid Segments - ExchangeWire.com

Major brands leverage Adelaide's attention-based pre-bid targeting, resulting in significant improvements in media quality and campaign outcomes.

The VC POV | AdExchanger

Venture capitalists prioritize vision, product, team, and traction when considering investments in ad tech companies.

Adelaide Unveils 2024 Outcomes Guide

Adelaide releases its 2024 Outcomes Guide, showcasing success stories connecting attention metrics to advertising outcomes.
The guide includes 45 case studies across 18 verticals, demonstrating substantial gains in upper-funnel lift, lower-funnel lift, and cost savings.

Onetag & Adelaide Introduce Attention-Based Programmatic Media Planning & Activation

Onetag partners with Adelaide to integrate attention-based media quality measurement into their programmatic solutions.

Brands Achieve Significant Gains in Media Quality & Performance with Adelaide's Attention Pre-Bid Segments - ExchangeWire.com

Major brands leverage Adelaide's attention-based pre-bid targeting, resulting in significant improvements in media quality and campaign outcomes.

The VC POV | AdExchanger

Venture capitalists prioritize vision, product, team, and traction when considering investments in ad tech companies.

Adelaide Unveils 2024 Outcomes Guide

Adelaide releases its 2024 Outcomes Guide, showcasing success stories connecting attention metrics to advertising outcomes.
The guide includes 45 case studies across 18 verticals, demonstrating substantial gains in upper-funnel lift, lower-funnel lift, and cost savings.
moreattention-metrics

Greenbids Announces Michael Hanbury-Williams as New UK MD

Greenbids appoints Michael Hanbury-Williams as UK MD to enhance media quality and ensure sustainable advertising practices using AI.
Hanbury-Williams aims to lead Greenbids' growth, focusing on media efficiency and decarbonization in digital advertising.
#brand-safety

New research by DoubleVerify indicates UK is underperforming in Brand Suitability

The UK lags in brand safety, with violations exceeding the global benchmark; use of AI for brand suitability control aids in reducing violations globally.

It's Time For Buyers To Ditch Vanity Metrics And Collaborate With Sellers

Marketers need to shift focus from vanity metrics to performance outcomes for better media quality on the open internet.

New research by DoubleVerify indicates UK is underperforming in Brand Suitability

The UK lags in brand safety, with violations exceeding the global benchmark; use of AI for brand suitability control aids in reducing violations globally.

It's Time For Buyers To Ditch Vanity Metrics And Collaborate With Sellers

Marketers need to shift focus from vanity metrics to performance outcomes for better media quality on the open internet.
morebrand-safety

EMARKETER Selects Adelaide as the First Attention Measurement Company to Enrich Its Platform with Attention Metrics

Adelaide partners with EMARKETER to provide attention benchmarks for media quality transparency.
Adelaide's omnichannel metric AU assists in predicting attention and outcomes, aiding marketers in making informed media investment decisions.
Adelaide's global benchmarks and breakdowns of AU ratings offer insights for media quality comparison and optimization across channels.

Inside Kimberly-Clark's Ad-Tech In-Housing Strategy

Kimberly-Clark is in-housing its ad-tech contracts to address transparency and media quality issues in programmatic buying.
In-housing ad-tech contracts allows advertisers to have more control and own the data that flows through ad campaigns.

Instream Or Out? Why It's So Hard To Accurately Label Video Inventory | AdExchanger

Media quality controversy rising in online video due to mislabeled inventory, impacting pricing and user experience.

The ANA Says Advertisers Are Spending Way Less On MFA - But Programmatic Ain't Fully Transparent Yet | AdExchanger

Programmatic media supply chain transparency study revealed $22 billion annual waste
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