programmatic-media

Data Optimization Platform Quorum Closes Seed Round With $2 Million In Funding | AdExchanger

Quorum aims to equalize competition for publishers against walled gardens by improving programmatic media optimization.

Haleon Selects PubMatic as Supply Optimisation Partner

PubMatic partners with Haleon to enhance efficiency and sustainability in digital advertising through a collaborative supply path optimisation approach.

Data Optimization Platform Quorum Closes Seed Round With $2 Million In Funding | AdExchanger

Quorum aims to equalize competition for publishers against walled gardens by improving programmatic media optimization.

Haleon Selects PubMatic as Supply Optimisation Partner

PubMatic partners with Haleon to enhance efficiency and sustainability in digital advertising through a collaborative supply path optimisation approach.

moredigital-advertising

#marketplaces

Coca-Cola commits to 'critical' open web advertising through curation

Coca-Cola advocates for investing in the open web despite challenges, focusing on quality through curated ad strategies.

Index Exchange Announces the Launch of Omnichannel Marketplaces

Index Exchange has launched Marketplaces, an omnichannel platform designed to help partners transact more efficiently.

Marketplaces will unlock additional revenue opportunities and make programmatic media more efficient and transparent for buyers and sellers.

Coca-Cola commits to 'critical' open web advertising through curation

Coca-Cola advocates for investing in the open web despite challenges, focusing on quality through curated ad strategies.

Index Exchange Announces the Launch of Omnichannel Marketplaces

Index Exchange has launched Marketplaces, an omnichannel platform designed to help partners transact more efficiently.

Marketplaces will unlock additional revenue opportunities and make programmatic media more efficient and transparent for buyers and sellers.

moremarketplaces

Three-Ply Vs. One-Ply Programmatic | AdExchanger

Incentives in programmatic media focus on cost and scale rather than quality, leading to wastage and inefficiency.

VIOOH & Intersection Partner on Digital Out-of-Home Programmatic Sales Across the US

VIOOH partners with Intersection for programmatic DOOH access in major US cities, providing opportunities for US and international buyers to engage diverse audiences.