#programmatic-media

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Exchangewire
5 months ago
Marketing

Index Exchange Announces the Launch of Omnichannel Marketplaces

Index Exchange has launched Marketplaces, an omnichannel platform designed to help partners transact more efficiently.
Marketplaces will unlock additional revenue opportunities and make programmatic media more efficient and transparent for buyers and sellers. [ more ]
Exchangewire
6 months ago
Marketing tech

Only 36 cents of every dollar entering DSP reaches consumers effectively; Infillion to relaunch MediaMath by end of year; Dentsu predicts 4.6% ad spend increase for 2024

Only 36 cents of every dollar entering DSP reaches consumers effectively
Infillion to relaunch MediaMath by end of year
Dentsu predicts 4.6% ad spend increase for 2024 [ more ]
#programmatic media
Exchangewire
6 months ago
Marketing

Only 36 cents of every dollar entering DSP reaches consumers effectively; Infillion to relaunch MediaMath by end of year; Dentsu predicts 4.6% ad spend increase for 2024

Only 36 cents of every dollar entering DSP reaches consumers effectively
Infillion to relaunch MediaMath by end of year
Dentsu predicts 4.6% ad spend increase for 2024 [ more ]
Exchangewire
6 months ago
Marketing

Only 36 cents of every dollar entering DSP reaches consumers effectively; Infillion to relaunch MediaMath by end of year; Dentsu predicts 4.6% ad spend increase for 2024

Only 36 cents of every dollar entering DSP reaches consumers effectively
Infillion to relaunch MediaMath by end of year
Dentsu predicts 4.6% ad spend increase for 2024 [ more ]
Exchangewire
6 months ago
Marketing

Only 36 cents of every dollar entering DSP reaches consumers effectively; Infillion to relaunch MediaMath by end of year; Dentsu predicts 4.6% ad spend increase for 2024

Only 36 cents of every dollar entering DSP reaches consumers effectively
Infillion to relaunch MediaMath by end of year
Dentsu predicts 4.6% ad spend increase for 2024 [ more ]
Exchangewire
6 months ago
Marketing

Only 36 cents of every dollar entering DSP reaches consumers effectively; Infillion to relaunch MediaMath by end of year; Dentsu predicts 4.6% ad spend increase for 2024

Only 36 cents of every dollar entering DSP reaches consumers effectively
Infillion to relaunch MediaMath by end of year
Dentsu predicts 4.6% ad spend increase for 2024 [ more ]
moreprogrammatic media
AdExchanger
2 weeks ago
Marketing tech

The ANA Says Advertisers Are Spending Way Less On MFA - But Programmatic Ain't Fully Transparent Yet | AdExchanger

Programmatic media supply chain transparency study revealed $22 billion annual waste [ more ]
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