#supply-chain-transparency

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www.dw.com
1 month ago
Business

Can EU wean itself off essential drugs from China, India? DW 05/07/2024

Europe is vulnerable to China's influence by cutting off antibiotic supplies, and establishing a pharmaceutical database is crucial for securing medicinal products. [ more ]
#ad spend
AdExchanger
6 months ago
Marketing tech

The Big Story: Programmatic Fog | AdExchanger

25% of the programmatic ad market is considered waste
Retail media and streaming are on the rise while linear TV is declining [ more ]
MarTech
6 months ago
Marketing tech

ANA study finds 25% of programmatic ad dollars are wasted | MarTech

$22 billion of programmatic ad spend is wasteful or unproductive
Only $0.36 of every dollar spent reaches a consumer [ more ]
AdExchanger
6 months ago
Marketing tech

The Big Story: Programmatic Fog | AdExchanger

25% of the programmatic ad market is considered waste
Retail media and streaming are on the rise while linear TV is declining [ more ]
MarTech
6 months ago
Marketing tech

ANA study finds 25% of programmatic ad dollars are wasted | MarTech

$22 billion of programmatic ad spend is wasteful or unproductive
Only $0.36 of every dollar spent reaches a consumer [ more ]
moread spend
AdExchanger
2 weeks ago
Marketing tech

The ANA Says Advertisers Are Spending Way Less On MFA - But Programmatic Ain't Fully Transparent Yet | AdExchanger

Programmatic media supply chain transparency study revealed $22 billion annual waste [ more ]
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