Council Post: The State Of Direct Mail In 2024-And How Brands Can Get In The Game
Briefly

from Forbes1 month ago
A survey found that 61% of marketers increased their direct mail investments over the past year, a notable 12% increase from 2023. This suggests direct mail's growing importance.
Forbeshttps://www.forbes.com/councils/forbesagencycouncil/2024/08/28/the-state-of-direct-mail-in-2024-and-how-brands-can-get-in-the-game/
Direct mail offers a tangible connection with consumers that digital channels often lack, eliciting a stronger emotional response and fostering brand trust leading to higher response rates.
Forbeshttps://www.forbes.com/councils/forbesagencycouncil/2024/08/28/the-state-of-direct-mail-in-2024-and-how-brands-can-get-in-the-game/
Despite the multitude of digital advertising options, 54% of marketers plan to further increase their direct mail budgets in the coming year, indicating its relevance in marketing.
Forbeshttps://www.forbes.com/councils/forbesagencycouncil/2024/08/28/the-state-of-direct-mail-in-2024-and-how-brands-can-get-in-the-game/
With consumers easily filtering online ads, direct mail provides a refreshing alternative as it allows recipients to engage with the content at their leisure.
Forbeshttps://www.forbes.com/councils/forbesagencycouncil/2024/08/28/the-state-of-direct-mail-in-2024-and-how-brands-can-get-in-the-game/
Read at Forbes
#direct-mail #marketing-trends #data-driven-strategies #b2b-marketing #consumer-engagement
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