#direct-mail

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Buffer: All-you-need social media toolkit for small businesses
2 months ago
Marketing

How I've Run Postcard Campaigns for E-Commerce Brands That Get Over 20x Return on Ad Spend

Direct mail can be a highly effective marketing strategy for e-commerce businesses, with potential for significant return on ad spend. [ more ]
MarTech
5 months ago
Marketing tech

Sendoso acquires Alyce, as gifting, direct mail platforms consolidate | MarTech

Corporate gifting platform Sendoso has acquired Alyce.
The acquisition combines two major players in the corporate gifting platform space. [ more ]
Digiday
5 months ago
Marketing

In rocky digital advertising landscape, advertisers reconsider direct mail

Digital marketing is facing challenges with the crumbling of third-party cookies and the App Tracking Transparency initiative.
Direct mail is being suggested as a diversification strategy for marketers and advertisers facing rising digital ad costs and data privacy regulation. [ more ]
Retail Brew
6 months ago
Marketing

Brands lean on catalogs, direct mail to build awareness and drive sales

Frances Valentine turned to catalogs and direct mail as a marketing strategy to bolster its brand presence after the death of founder Kate Spade.
Catalogs and direct mail are making a comeback as retailers seek more direct routes to customers due to increased competition and higher costs in digital marketing. [ more ]
Forbes
6 months ago
Marketing

E-Mail A Winner This Holiday Season

Direct mail and email are effective marketing tools for the holiday season.
Email marketing has become more personal and direct, with high subscription rates and consumer trust. [ more ]
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