#data-driven-strategies

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fromDigiday
2 weeks ago

Digitas, Five Below and January Digital are among the 2026 Future Leader Awards Winners

Ameera Masud earned Rising Social Leader for helping brands translate online culture into lasting audience engagement. Her work reflects a modern social approach rooted in trust, participation and cultural fluency.
Women in technology
Marketing tech
fromAbove the Law
10 months ago

Lawyers Hate Marketing But This Might Make Them Hate It Less - Above the Law

Lawyers often struggle with marketing due to a lack of overlap between legal skills and sales, necessitating strategic approaches.
Marketing tech
fromDigiday
11 months ago

The state of DTC marketing in 2025: How brands and agencies are leveraging data and automation to fuel ROI

DTC brands are adapting to rising costs by focusing on data-driven strategies, AI, and automation to improve ROI and revenue growth.
Marketing tech
fromClickUp
11 months ago

CRM Advertising: Benefits, Strategies, and How It Works

CRM advertising transforms how businesses connect with customers through targeted campaigns informed by data.
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