Brand marketers confess why they chose to hide on Pride this year
Briefly

Journalists recognize Pride PR campaigns as attempts to capitalize on marginalized groups' struggles. Brands now avoid proactive press pitches, opting for reactive responses to maintain authenticity.
Some marketers find it uncomfortable to publicize Pride initiatives, viewing it as exploiting sensitive moments for marketing gains. This shift indicates a deeper consideration beyond mere fear of backlash.
Read at The Drum
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