#pride-campaigns

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The Drum
2 months ago
Marketing

Brand marketers confess why they chose to hide on Pride this year

Marketers face skepticism and backlash over Pride campaigns, causing shifts in PR strategies and a hesitation to promote such initiatives proactively. [ more ]
The Drum
2 months ago
Marketing

Has staying silent this Pride Month helped or harmed brands?

Brands reduced Pride campaigns due to political tensions, fear of 'pinkwashing'. Experts question long-term strategy amidst anti-LGBTQ+ sentiment. [ more ]
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