Has staying silent this Pride Month helped or harmed brands?

Many legacy brands scaled back their Pride campaigns due to 'pinkwashing' fears and conservative backlash over perceived 'wokeness', raising questions on long-term strategies.

Brands hesitant amidst growing anti-LGBTQ+ sentiment in the US. Research shows high consumer expectations during Pride, with 60% noticing brand participation and 80% favoring LGBTQ+ supportive brands.

Read at The Drum