#consumer-perception
#consumer-perception

NYC food

Food wars: Why Chipotle, Cava and Sweetgreen are winning fight for diners

Casual dining chains are outperforming fast-food in sales despite inflation, highlighting the impact of pricing strategies and consumer perceptions of value. [ more ]

Bevindustry

Beer

2024 Beer Report | Hard cider ready to make a comeback

The hard cider category is experiencing a comeback with a slight increase in dollar sales despite a decline in case sales.

Experts emphasize the importance of variety in sweetness, flavor combinations, and ABV levels to overcome perception challenges in the hard cider segment. [ more ]

Axios

NYC food

Food wars: Why Chipotle, Cava and Sweetgreen are winning fight for diners

Casual dining chains are outperforming fast-food in sales despite inflation, highlighting the impact of pricing strategies and consumer perceptions of value. [ more ]

Bevindustry

Beer

2024 Beer Report | Hard cider ready to make a comeback

The hard cider category is experiencing a comeback with a slight increase in dollar sales despite a decline in case sales.

Experts emphasize the importance of variety in sweetness, flavor combinations, and ABV levels to overcome perception challenges in the hard cider segment. [ more ]

moresales-trends

#marketing-strategy

www.ocregister.com

NYC food

The Habit Burger Grill changes its name

The Habit Burger Grill is renaming itself to The Habit Burger & Grill to better reflect its diverse menu offerings. [ more ]

Thedrum

Marketing

YouGov's Ad of the Month UK - Gillette

Gillette's new marketing strategy focusing on social awareness had a significant impact on their ad awareness and word of mouth exposure. [ more ]

Creative Bloq

Graphic design

The rise of sonic design: a crucial part of brand success

Multi-sensory branding considers all senses to create lasting impressions and improve brand performance exponentially. [ more ]

www.fastcompany.com

Graphic design

The nostalgia factor: Why vintage-looking typefaces make products seem safer

Vintage typography triggers nostalgia for safety perception.

Old-school typography can positively impact consumer views on product safety. [ more ]

Adweek

Marketing

Verizon Unveils Brand Overhaul: CMO Leslie Berland Explains Strategy

The data revealed the need for Verizon to refresh its brand to match consumer perceptions. [ more ]

www.ocregister.com

NYC food

The Habit Burger Grill changes its name

The Habit Burger Grill is renaming itself to The Habit Burger & Grill to better reflect its diverse menu offerings. [ more ]

Thedrum

Marketing

YouGov's Ad of the Month UK - Gillette

Gillette's new marketing strategy focusing on social awareness had a significant impact on their ad awareness and word of mouth exposure. [ more ]

Creative Bloq

Graphic design

The rise of sonic design: a crucial part of brand success

Multi-sensory branding considers all senses to create lasting impressions and improve brand performance exponentially. [ more ]

www.fastcompany.com

Graphic design

The nostalgia factor: Why vintage-looking typefaces make products seem safer

Vintage typography triggers nostalgia for safety perception.

Old-school typography can positively impact consumer views on product safety. [ more ]

Adweek

Marketing

Verizon Unveils Brand Overhaul: CMO Leslie Berland Explains Strategy

The data revealed the need for Verizon to refresh its brand to match consumer perceptions. [ more ]

moremarketing-strategy

LogRocket Blog

Graphic design

What does a brand designer do? - LogRocket Blog

Brand design shapes consumer perception and establishes a lasting brand impression through visual elements. [ more ]

Adweek

Marketing

Taglines Are Fun and Effective. But There's an Art to Them

Brand love can't be bought; it must be earned. Taglines play a crucial role in shaping consumer perceptions and brand understanding. [ more ]

#brand-identity

Tearsheet

Graphic design

Ears are the gateway to a consumer's heart: 5 brands that are hitting all the right notes in sonic branding - Tearsheet

Sound branding creates strong brand association in consumers' minds. [ more ]

Fingerlakes1.com

Graphic design

How to Create a Memorable Logo for Your Business | Fingerlakes1.com

A well-designed logo is crucial for brand recognition, representing a business's identity and values effectively. [ more ]

Tearsheet

Graphic design

Ears are the gateway to a consumer's heart: 5 brands that are hitting all the right notes in sonic branding - Tearsheet

Sound branding creates strong brand association in consumers' minds. [ more ]

Fingerlakes1.com

Graphic design

How to Create a Memorable Logo for Your Business | Fingerlakes1.com

A well-designed logo is crucial for brand recognition, representing a business's identity and values effectively. [ more ]

morebrand-identity

Digiday

Marketing

Nike eyes marketing moment at the Olympics, as industry execs sound off on the brand's challenges

Brands like Nike are investing heavily in advertising during the Olympic Games to improve consumer perception and boost sales. [ more ]

Adweek

Marketing

'If You Know You Know' Brands Force Us to Redefine Success

A new breed of brands, If You Know You Know (IYKYK), is reshaping consumer perception with quiet value and authenticity over traditional marketing hype. [ more ]

Exchangewire

Marketing

IAS Report - The State of Brand Safety in Singapore

Brand safety is crucial for marketers to maintain consumer trust and favorability, especially in Singapore. [ more ]

#market-research

Digiday

Artificial intelligence

AI Briefing: How Lexicon researches its approach to AI naming strategies

Naming is crucial in the competitive AI landscape, with Lexicon aiming to enhance branding strategies through research. [ more ]

The Drum

Online marketing

Lessons from 6 great food & drink ads about how to stand out from the crowd

Consumers find food and drink ads 8 points more impactful, 9 points more distinctive, and 9 points more enjoyable than ads in other categories.

Key themes in successful food and drink ad campaigns include nostalgia, humor, purpose, storytelling, and visual impact. [ more ]

Digiday

Artificial intelligence

AI Briefing: How Lexicon researches its approach to AI naming strategies

Naming is crucial in the competitive AI landscape, with Lexicon aiming to enhance branding strategies through research. [ more ]

The Drum

Online marketing

Lessons from 6 great food & drink ads about how to stand out from the crowd

Consumers find food and drink ads 8 points more impactful, 9 points more distinctive, and 9 points more enjoyable than ads in other categories.

Key themes in successful food and drink ad campaigns include nostalgia, humor, purpose, storytelling, and visual impact. [ more ]

moremarket-research

VerticalResponse

Data science

Master Your Margins: Effective Price Strategy Techniques for Maximum Profit

An effective pricing strategy focuses on costs, value delivery, and consumer perception to drive profit optimization and market advantage. [ more ]

#influencer-marketing

Adweek

5 months ago

Marketing

Are Influencer Trips Over?

Influencer trips are becoming more elaborate and luxurious as brands aim to surpass competitors.

Consumers are questioning the extent of extravagance in influencer marketing, especially with incidents like Tarte's Bora Bora trip. [ more ]

Phys

Marketing

Study suggests celebrities and influencers are less persuasive/likable when they turn off their social media comments

Influencers who disable social media comments are perceived as less persuasive and less likable by consumers. [ more ]

Adweek

5 months ago

Marketing

Are Influencer Trips Over?

Influencer trips are becoming more elaborate and luxurious as brands aim to surpass competitors.

Consumers are questioning the extent of extravagance in influencer marketing, especially with incidents like Tarte's Bora Bora trip. [ more ]

Phys

Marketing

Study suggests celebrities and influencers are less persuasive/likable when they turn off their social media comments

Influencers who disable social media comments are perceived as less persuasive and less likable by consumers. [ more ]

moreinfluencer-marketing

Entrepreneur

Marketing

Why Being Your Own Influencer Is the Key to Success For Entrepreneurs | Entrepreneur

The power of personal connection in marketing can significantly impact sales.

Building a personal brand can influence consumer perception and product sales. [ more ]

Entrepreneur

Startup companies

7 Reasons Venture Capitalists Say No to Startups | Entrepreneur

Investors reject pitches due to inaccurate numbers and poor consumer perception. [ more ]

Exchangewire

Privacy professionals

Nearly 75 Million Americans Are Unwittingly Sharing Their Data Online

Consumers unaware of sharing data for advertising

Misconceptions about value exchange of advertising

Challenges with Chrome Privacy Sandbox [ more ]

Inverse

Wine

Putting Nutrition Labels on Bottles Could Decimate the Wine Industry - Or Save It

Requiring nutrition labels on wine could change consumer perceptions of its healthiness.

Consumers are surprised by the calorie, carbohydrate, and sugar content on wine labels. [ more ]

#ai-in-advertising

Adweek

Artificial intelligence

People Want to Know When AI Is Used in Ads, Research Confirms

People prefer knowing when AI is used in content

AI disclosures increase ad appeal and brand trust [ more ]

AdExchanger

Artificial intelligence

Harnessing AI: Transforming Creative Development In Advertising | AdExchanger

Advertisers have a positive view of AI in advertising, but consumers are more skeptical. Combining AI and human talent can enhance creative development and streamline production. [ more ]

Adweek

Artificial intelligence

People Want to Know When AI Is Used in Ads, Research Confirms

People prefer knowing when AI is used in content

AI disclosures increase ad appeal and brand trust [ more ]

AdExchanger

Artificial intelligence

Harnessing AI: Transforming Creative Development In Advertising | AdExchanger

Advertisers have a positive view of AI in advertising, but consumers are more skeptical. Combining AI and human talent can enhance creative development and streamline production. [ more ]

moreai-in-advertising

Forbes

10 months ago

Artificial intelligence

Will AI Improve Healthcare? Consumers Think So, New Surveys Show

53% of consumers believe generative AI could improve access to healthcare.

46% of consumers believe generative AI could make healthcare more affordable.

A majority of respondents who reported already using AI have high hopes for AI to improve healthcare. [ more ]

www.nytimes.com

Cars

Toyota and Other Japanese Carmakers Say They Mishandled Safety Tests

Japanese automakers like Toyota and Honda mishandled vehicle testing in the past decade, causing concerns about quality and impact on consumer perceptions. [ more ]

Nature

Science

This lab-grown meat has a beefy flavour boost

Cultured meat flavor enhancement through Maillard reaction may improve consumer acceptance. [ more ]

The Drum

Marketing

Has staying silent this Pride Month helped or harmed brands?

Brands reduced Pride campaigns due to political tensions, fear of 'pinkwashing'. Experts question long-term strategy amidst anti-LGBTQ+ sentiment. [ more ]

Creative Bloq