#pr-tactics

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Black Enterprise
9 months ago
Media industry

7 Outdated Public Relations Tactics You Should Avoid

Traditional public relations tactics like press release distribution may no longer be effective in gaining exposure for your brand
Personalizing your pitch for the media outlet's target audience and utilizing social media platforms can help keep your brand in the spotlight [ more ]
The Drum
2 months ago
Marketing

Brand marketers confess why they chose to hide on Pride this year

Marketers face skepticism and backlash over Pride campaigns, causing shifts in PR strategies and a hesitation to promote such initiatives proactively. [ more ]
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