The new partnership makes PubMatic one of the first sell-side technology platforms to offer Adsquare's data to media buyers globally. It enables access to demographics, interests, affinities, and purchase intent data sets, enhancing targeting and campaign optimization.
The collaboration prioritizes data privacy and compliance, ensuring adherence to global and local regulations. This partnership empowers advertisers to deliver relevant messaging and high-quality experiences globally.
Publishers can effectively package and sell their inventory with enhanced audience targeting capabilities. Advertisers gain direct access to PubMatic's global ad inventory for improved addressability across the open internet.
By integrating Adsquare's unique data sets, the partnership aims to maximize the positive impact of advertising. Advertisers and publishers benefit from a reliable, scalable, and cookie-free way to reach and engage audiences effectively.
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