#privacy-compliance

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Iapp
2 weeks ago
Privacy professionals

Unlocking global data privacy interoperability with CBPRs

New Global Cross-Border Privacy Rules aim to create a unified framework for international data protection. [ more ]
The Drum
4 weeks ago
Privacy professionals

4 privacy questions brands should ask their location-based advertising partners

Brands must prioritize privacy and data security when selecting advertising partners, especially in location-based advertising.
Key privacy questions to ask advertising partners include GDPR compliance and data retention policies. [ more ]
BleepingComputer
4 weeks ago
Privacy professionals

Cerebral to pay $7 million settlement in Facebook pixel data leak case

Cerebral to pay $7M over mishandling health data. [ more ]
AdExchanger
1 month ago
Privacy professionals

The Ad Industry Urgently Needs Consistent Privacy Standards | AdExchanger

Standardization in privacy compliance is crucial due to the increasing regulations at both state and federal levels.
Regulators are emphasizing the need for proactive compliance and swift enforcement in the realm of data privacy. [ more ]
Iapp
1 month ago
Privacy professionals

Understanding marketing privacy: Overlooked aspects, key questions and practical audits

Privacy by design and compliance are strategic imperatives in marketing.
Website modifications, cookie considerations, and partnerships impact privacy and compliance. [ more ]
AdExchanger
3 months ago
Privacy professionals

With Privacy Top Of Mind, The Future Of Targeting Could Be In Mobile's Hands | AdExchanger

Privacy-compliant ad targeting and advancements in on-device signals could unlock mobile's true value.
Using on-device data signals responsibly and communicating their use to consumers is key for mobile marketers. [ more ]
Exchangewire
2 weeks ago
Marketing

Verve Group's ATOM 3.0 Brings ID-Less, On-Device Behavioural Targeting to 10,000+ apps - ExchangeWire.com

ATOM 3.0 is an advanced on-device targeting solution for mobile user addressability, offering predictive capabilities without relying on personal identifiers. [ more ]
Digiday
4 weeks ago
Marketing

Future of TV Briefing: Media Rating Council identifies 'the problem of our time' for measurement

Media Rating Council focusing on identifying audiences across channels in a privacy-compliant manner for future measurement systems. [ more ]
AdExchanger
1 month ago
Marketing tech

Will Clean Room Consolidation Actually Make Collaboration Easier? | AdExchanger

Rise of clean rooms due to privacy-compliant data activation
Consolidation in the clean room space by key players like Snowflake and LiveRamp [ more ]
AdExchanger
2 months ago
Marketing tech

Privacy Lawyers Aren't Just There To Say 'No,' So Invite Them To Your Product Meetings | AdExchanger

Organizations should involve legal early in product design for privacy compliance
Legal teams can add value and be strategic partners beyond just ensuring compliance [ more ]
Iapp
1 month ago
EU data protection

A view from Brussels: Privacy professionals face 'complex future'

The 'Brussels effect' in global privacy regulations was a key focus at the IAPP Global Privacy Summit 2024.
Challenges and uncertainties persist for organizations trying to navigate new data-governance legislation and its implications. [ more ]
Iapp
3 months ago
EU data protection

Privacy tech vendor releases new governance solution

BigID has released an organizational data governance solution.
The solution helps improve security postures, mitigate risk, achieve zero trust security, and comply with AI regulations. [ more ]
Exchangewire
2 months ago
Business intelligence

Piwik PRO Broadens its Privacy-Compliant Marketing & E-Commerce Analytics for SMEs' Needs & Budgets

Piwik PRO offers modules for analytics, tag management, and consent management for SMEs.
Piwik PRO provides free usage for up to 500,000 actions/month and customization options for product tracking capabilities. [ more ]
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