"Axeptio introduces video as the centerpiece of its Consent Management Platform (CMP), transforming the traditional cookie banner into an immersive, multi-sensory, and fully customisable brand experience. By placing storytelling at the core of consent, Axeptio breaks away from "consent fatigue" and reimagines compliance as a new growth lever. What was once a regulatory obligation has now become a stage: a new communication channel where brands can engage audiences, build trust, and convert attention into performance."
"With its new design, Axeptio brings consent into a new era. The CMP is no longer a barrier; it's an interactive showcase for brands, a custom-built stage designed to welcome every visitor. The latest version retains Axeptio's signature flexibility with text customisation, logo integration, colour management, and the beloved cookie mascots that made the brand famous. But it now goes further."
Axeptio adds video as the centerpiece of its Consent Management Platform, transforming cookie banners into immersive, multi-sensory, fully customisable brand experiences. Storytelling becomes core to consent to combat widespread consent fatigue and reframe compliance as a growth lever and communication channel for engaging audiences, building trust, and converting attention into performance. The platform aims to rise above the cluttered attention economy by offering soothing, pleasant, ASMR-like consent experiences that capture attention. The CMP now functions as an interactive showcase with text customisation, logo integration, colour management, cookie mascots, educational icons, and subtle motion design to clarify legal purposes and guide readability.
Read at Exchangewire
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