Perhaps the biggest takeaway from the AdWeek House at Cannes discussion was the recommendation that advertisers keep their heads screwed straight on when using generative AI tech to create ads. It's not just a matter of slapping up any old AI-created content and hoping the ad rides to success on the back of the still technologically novel approach.
An industry executive speaking from the audience said that you still have to create ads that 'resonate with consumers,' the industry publication reported. In an era of ad blockers, 'authenticity' is a key to engaging audiences--and it may be easy to lose touch with an 'authentic' voice for ads as the use of shiny new AI tech reaches across the industry.
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