#digital-advertising-trends

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RAIN News
2 months ago
Marketing

Digital audio ad revenue reaches new high for 2023 (IAB annual report) - RAIN News

It's noted that audio advertising, including podcasts and streaming services, continues to achieve strong growth amidst the digital advertising landscape. [ more ]
AdExchanger
3 weeks ago
Marketing

Figuring Out SPO; A Good Omen For Ad Spend | AdExchanger

Supply-path optimization (SPO) is used by brand marketers to reduce ad tech vendors, but perspectives vary on the meaning of 'optimization'. The advertising industry is predicted to see 6.3% growth in ad revenue for 2024. [ more ]
#ai-in-advertising
Modern Retail
1 week ago
Marketing

DTC Briefing: As Meta & Google embrace AI ad products, brands fear losing creative control

AI is increasingly being utilized by ad platforms like Meta and Google to automate advertising processes, with concerns arising around brand creativity and control. [ more ]
Inc.com
1 week ago
Artificial intelligence

If Everyone's Using AI Ads Will They Lose Their Punch? Ad Experts Weigh In

The importance of creating ads with AI technology that resonate with consumers and maintain authenticity to engage audiences. [ more ]
Modern Retail
1 week ago
Marketing

DTC Briefing: As Meta & Google embrace AI ad products, brands fear losing creative control

AI is increasingly being utilized by ad platforms like Meta and Google to automate advertising processes, with concerns arising around brand creativity and control. [ more ]
Inc.com
1 week ago
Artificial intelligence

If Everyone's Using AI Ads Will They Lose Their Punch? Ad Experts Weigh In

The importance of creating ads with AI technology that resonate with consumers and maintain authenticity to engage audiences. [ more ]
moreai-in-advertising
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