#youtube-dominance

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Digital life
fromFast Company
8 hours ago

The most popular social media platform isn't TikTok or X

YouTube is the dominant U.S. social platform, used by 84% of adults; Facebook and Instagram follow, while many newer platforms have much lower adoption.
Media industry
fromRAIN News
2 months ago

Detailed metrics and "lovely people" in newly released "Podcast Landscape 2025."

Podcast awareness is near-universal (96%), with listening primarily on phones/computers, YouTube leading as the top delivery source (40%).
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