"Social media has become inexorably intertwined with our daily lives, but not all platforms are equally popular. For every cultural phenomenon like TikTok, there's a Mastodon. It would be easy, based on the news media's borderline obsession with TikTok and X, to assume that those platforms are, if not the most used social media tools in America today, then very close to the top. They're not. In fact, they're squarely in the middle, according to a new study from Pew Research."
"Instead, it's YouTube that is the most commonly used social media platform in the U.S.-by a landslide. Pew reports that 84% of U.S. adults use YouTube. (The platform is also the most widely used by U.S. teens.) Facebook ranks high in usage as well, with 71% of adults saying they use it. Roughly half of U.S. adults say they visit each of these platforms at least once a day."
YouTube is used by 84% of U.S. adults and is the most commonly used social platform by a wide margin. Facebook is used by 71% of adults. Instagram reaches 50% of adults, and only YouTube, Facebook, and Instagram have usage above 50%. TikTok is used by 37% of adults; WhatsApp by 32%; Reddit by 26%; Snapchat by 25%. X is used by roughly 20% of adults, Threads by 8%, Bluesky by 4%, and Truth Social by 3%. Adults younger than 30 use social media more frequently; Instagram reaches 80% of 18–29-year-olds but only 19% of those 65 and older. YouTube shows heavy usage across age groups.
Read at Fast Company
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