Marketing tech
fromPhocuswire
in 2 monthsAI pulls travel brands deeper into commerce media
AI is transforming digital advertising in travel by enabling commerce media, allowing brands to leverage first-party data for targeted ads.
Erica Roberts led BBH USA into its most successful creative and commercial chapter yet, with 75% year-over-year growth and 27 campaigns launched. Her RFI conversion rate is 100%, with a 78% pitch win rate that brought on new accounts including Arby's, Bacardi, Keurig Dr Pepper, and Kenvue.