White Noise Has Become Part of Life's Soundtrack. But Who's Behind It?
The global white noise business is valued at $1.3 billion; TikTok is full of people trumpeting its powers; and Spotify users alone listen to three million hours of it daily.
This Always Sold-Out Costco Find Is Finally Back for Spring, and It Can Help You Sleep
"My favorite little fan is back at Costco," Laura from Costco Hot Finds said in a recent Instagram video. "This one provides the best white noise for sleeping. This is the Woozoo, and I swear it gets better every year."