#warner-bros-acquisition
#warner-bros-acquisition
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fromBusiness Insider
1 month agoFilm
Why Netflix says its Warner Bros. deal won't be a failure like other media mega-mergers before it
Netflix defended its $72 billion Warner Bros. acquisition, saying past media mega-mergers failed from lack of industry expertise and asserting Netflix's business is healthy.
fromenglish.elpais.com
1 month agoNetflix vs. Paramount: Inside the blockbuster battle to become the new king of Hollywood
It's a cold Tuesday in early November, and Sarandos, 61, has arrived at the launch party for Netflix's new business in a small town just outside Philadelphia called King of Prussia, home to a massive shopping mall of the same name. There, the media group has opened its latest venture: a themed entertainment center featuring a restaurant, store, game rooms, an escape room, and other attractions inspired by characters from its most popular series such as Squid Game, K-Pop Demon Hunters, One Piece, and Wednesday.
Media industry
fromAdExchanger
1 month agoWarner Bros., Netflix, Paramount: The CTV Chessboard | AdExchanger
Netflix and Paramount are vying for Warner Bros., which has already had enough suitors - and failed marriages - to rival Hollywood star Elizabeth Taylor. On today's podcast, we look at the streaming TV chessboard to make sense of what those two massive players bring to the table for Warner Bros. What would a combined ad offering look like for each deal?
Television
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