#video-descriptions

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#youtube #social-media #advertising #content-creation #tiktok #digital-marketing #content-marketing
#tiktok
Film
fromLAist
6 hours ago

Hollywood's new word of mouth: TikTok sustains the buzz after opening weekend

Fan-made TikToks can sustain a movie's success beyond opening weekend, outperforming traditional marketing strategies.
Social media marketing
fromWWD
2 days ago

TikTok Tops Instagram as Beauty's Biggest Driver of Earned Media Value

TikTok surpassed Instagram in earned media value for beauty brands, driving $18.1 billion in 2025.
Marketing tech
fromwww.marketingdive.com
3 days ago

TikTok boosts measurement partnerships in play for advertiser confidence

TikTok expands measurement and safety tools for advertisers through partnerships with IAS and Zefr, enhancing ad formats and brand safety measures.
Film
fromLAist
6 hours ago

Hollywood's new word of mouth: TikTok sustains the buzz after opening weekend

Fan-made TikToks can sustain a movie's success beyond opening weekend, outperforming traditional marketing strategies.
Social media marketing
fromWWD
2 days ago

TikTok Tops Instagram as Beauty's Biggest Driver of Earned Media Value

TikTok surpassed Instagram in earned media value for beauty brands, driving $18.1 billion in 2025.
Marketing tech
fromwww.marketingdive.com
3 days ago

TikTok boosts measurement partnerships in play for advertiser confidence

TikTok expands measurement and safety tools for advertisers through partnerships with IAS and Zefr, enhancing ad formats and brand safety measures.
more#tiktok
#youtube
Digital life
fromFast Company
1 day ago

Meet your favorite new way to watch YouTube

Channel Surfer transforms YouTube viewing into a classic TV experience with a grid-based channel guide and minimal distractions.
Growth hacking
fromForbes
2 days ago

The 6 Key Videos Every New YouTube Channel Needs To Have

New YouTube channels should focus on six foundational videos to grow their audience effectively.
Online marketing
from9to5Google
2 days ago

YouTube ads surface in subscriptions feed as side-by-side ads hit more live content

YouTube is rolling out side-by-side ads and ads in the subscriptions feed, changing user experience significantly.
Marketing tech
fromAndroid Authority
3 days ago

Ads are the worst thing about YouTube livestreams, but Google may have (loudly) fixed them

YouTube is testing a new mobile livestream ad format that plays below the video, allowing users to watch while ads play.
Media industry
fromTheankler
4 days ago

Creator Exit Playbook: How MatPat Built - and Sold - a YouTube Empire

Creators are now building businesses designed for sale, following the Patricks' successful model with Theorist Media.
Digital life
fromFast Company
1 day ago

Meet your favorite new way to watch YouTube

Channel Surfer transforms YouTube viewing into a classic TV experience with a grid-based channel guide and minimal distractions.
Growth hacking
fromForbes
2 days ago

The 6 Key Videos Every New YouTube Channel Needs To Have

New YouTube channels should focus on six foundational videos to grow their audience effectively.
Online marketing
from9to5Google
2 days ago

YouTube ads surface in subscriptions feed as side-by-side ads hit more live content

YouTube is rolling out side-by-side ads and ads in the subscriptions feed, changing user experience significantly.
Marketing tech
fromAndroid Authority
3 days ago

Ads are the worst thing about YouTube livestreams, but Google may have (loudly) fixed them

YouTube is testing a new mobile livestream ad format that plays below the video, allowing users to watch while ads play.
Media industry
fromTheankler
4 days ago

Creator Exit Playbook: How MatPat Built - and Sold - a YouTube Empire

Creators are now building businesses designed for sale, following the Patricks' successful model with Theorist Media.
more#youtube
Television
fromGSMArena.com
2 hours ago

Google is rolling out a fully customizable Multiview in YouTube TV and testing new YouTube Live ads

YouTube TV introduces customizable Multiview and side-by-side ads for live streams, enhancing user experience during sports and monetization.
Media industry
fromAdExchanger
2 days ago

Streaming Platforms Are Embracing Vertical Video. But At This Point, Is It Worth It? | AdExchanger

Streaming services are adopting vertical video features to enhance content discovery, but currently lack advertising opportunities.
Podcast
fromThe Atlantic
2 days ago

How Short-Form Clips Took Over the Internet

Short video clips from long-form content have become the dominant unit of online media, surpassing traditional promotional roles.
San Francisco
fromMission Local
12 hours ago

Colin Hutton's Video Wave makes an old format work

Video Wave is the last standalone video rental store in San Francisco, thriving through personal customer connections and a vast inventory.
Online marketing
fromForbes
21 hours ago

Meta Will Run Your Entire Ad Campaign With AI. Should You Let It

Meta's Advantage+ suite automates AI ad campaigns, simplifying the process for small businesses and improving cost efficiency.
#content-marketing
Marketing tech
fromThedrum
17 hours ago

Content marketing statistics: 2023 trends and insights

Content creation, management, and distribution are crucial for brands navigating economic challenges in 2023.
Marketing tech
fromThedrum
15 hours ago

Content marketing statistics: 2023 trends and insights

Content creation, management, and distribution are essential for brands navigating economic challenges in 2023.
Marketing
fromThedrum
3 days ago

Connect and power up: the key to supercharging your content marketing

Authentic content marketing requires integration across teams to create a connected brand experience and optimize the customer journey.
Marketing tech
fromThedrum
17 hours ago

Content marketing statistics: 2023 trends and insights

Content creation, management, and distribution are crucial for brands navigating economic challenges in 2023.
Marketing tech
fromThedrum
15 hours ago

Content marketing statistics: 2023 trends and insights

Content creation, management, and distribution are essential for brands navigating economic challenges in 2023.
Marketing
fromThedrum
3 days ago

Connect and power up: the key to supercharging your content marketing

Authentic content marketing requires integration across teams to create a connected brand experience and optimize the customer journey.
more#content-marketing
Deliverability
fromVerticalResponse
4 hours ago

The Future of Email Marketing (and What It Means for Small Businesses)

Email marketing will remain a top ROI channel for small businesses and nonprofits, emphasizing the need for adaptation to emerging trends and technologies.
fromSlate Magazine
9 hours ago

There Are Two Types of Gardening Shows. The Superior Kind Can Be Found on YouTube.

The motto of This Is a Gardening Show is 'The future is agrarian,' a sentence Galifianakis repeats regularly with a kind of wistful yearning.
Agriculture
Marketing
fromThe Drum
9 hours ago

Business effectiveness unpacked: what it means for brand marketing

Creative effectiveness is essential for overall business effectiveness and future-proofing brands against market challenges.
fromThedrum
2 days ago

YouTube traffic campaigns achieve 43% reduction in cost-per-session

Norse Atlantic Airways needed to drive high-quality sessions to its site to engage prospects across various channels, boosting brand consideration while managing high CPMs from current strategies.
European startups
Independent films
fromThe New Yorker
1 day ago

Inside the World-Conquering Rise of the Micro-Drama

Chinese companies create micro-dramas, serialized soap operas with minute-long episodes, that captivate global audiences with racy plots and emotional twists.
Remodel
fromwww.nytimes.com
2 days ago

Inside a YouTube Magician's Fun House

Justin Flom's creatively designed home features unique magic-themed elements that have gained immense popularity on social media platforms.
Vue
fromForbes
5 days ago

How To Vibe Code A Viral YouTube Video Machine

Vibe coding a YouTube dashboard streamlines content strategy by utilizing data to inform video creation decisions.
#instagram
more#instagram
fromThedrum
3 hours ago

Digital PR drives 40% lift in organic traffic for lead generation specialist

The approach to Boiler Guide's digital PR and link-building strategy was to use a layered approach encompassing a wide array of tactics, including creative content campaigns and thought leadership opportunities.
Online marketing
Podcast
fromThedrum
1 day ago

Why It's Time to Add Podcasts to Your Advertising Mix

Podcasts have rapidly gained popularity, especially among young adults, offering brands unique opportunities for integrated advertising.
#video-marketing
Media industry
fromForbes
6 hours ago

The 'Creator Of Clipping' Who Powers Stake's Viral Machine

Clipping Exe revolutionized video marketing, significantly boosting crypto casinos like Stake.com through a decentralized clipping model.
Growth hacking
fromEntrepreneur
1 month ago

How These Smart Hook Strategies Can Improve Your Video Engagement

Optimize video hooks within the first three seconds using combined visual and verbal elements, and diversify emotional triggers to maintain viewer engagement and prevent predictable drop-offs.
Media industry
fromForbes
6 hours ago

The 'Creator Of Clipping' Who Powers Stake's Viral Machine

Clipping Exe revolutionized video marketing, significantly boosting crypto casinos like Stake.com through a decentralized clipping model.
Growth hacking
fromEntrepreneur
1 month ago

How These Smart Hook Strategies Can Improve Your Video Engagement

Optimize video hooks within the first three seconds using combined visual and verbal elements, and diversify emotional triggers to maintain viewer engagement and prevent predictable drop-offs.
more#video-marketing
Marketing
fromThe Globe and Mail
1 day ago

AI-generated ads get attention, but is it the good kind?

Brands are cautiously using generative AI in advertising due to risks of public backlash and potential infringement on intellectual property.
Film
fromwww.theguardian.com
2 days ago

Gen Z to the rescue! Zoomers are ditching doomscrolling and saving cinema

Generation Z is leading a cinema revival, with 2026 projected to be the best year for global box office since the pandemic.
Digital life
fromBusiness Matters
3 days ago

The Digital Shift: How Consumer Habits Are Forcing the UK Entertainment Sector to Innovate

UK consumers now abandon apps that take longer than three seconds to load, reflecting a significant shift in expectations across various sectors.
#content-strategy
Growth hacking
fromForbes
3 days ago

Delivering Content At Scale With AI: 4 Ways To Maintain Control

Establishing a gold source content foundation is essential for scalable, consistent, and personalized content delivery in marketing.
Growth hacking
fromForbes
3 days ago

Delivering Content At Scale With AI: 4 Ways To Maintain Control

Establishing a gold source content foundation is essential for scalable, consistent, and personalized content delivery in marketing.
more#content-strategy
Television
fromThe Hollywood Reporter
6 days ago

Microdramas Platform Verza TV Shifts Strategy Just 4 Months After Launch (Exclusive)

Verza TV is evolving to include horizontal videos and user-generated content while maintaining a focus on mobile entertainment.
fromTechCrunch
1 hour ago

Amazon's new podcast strategy: Monetize everything | TechCrunch

Amazon has reportedly eliminated more than 100 jobs from its podcast studio Wondery, but it still uses the Wondery brand, indicating a shift rather than a shutdown.
Podcast
Marketing tech
fromThedrum
21 hours ago

eCommerce Brand Engagement

Immaculate Vegan achieved significant growth and profitability through strategic implementation of Advantage+ despite budget constraints.
Marketing
fromExchangewire
2 days ago

New Study: CTV Content Adjacency Drives 4X Brand Lift in Key Categories

Contextual relevance significantly enhances brand perception and can quadruple brand lift compared to industry averages.
Digital life
fromTech Times
4 days ago

How Streaming Platforms Use Algorithms and Recommendation Engine Systems to Personalize Content

Streaming algorithms and personalization systems transform content discovery and consumption, ensuring unique user experiences through a complex content pipeline.
Media industry
fromwww.businessinsider.com
4 days ago

MrBeast reveals his current entertainment obsession in his quest to level up his videos

MrBeast, focused on storytelling, is expanding his media company and exploring consumer products while maintaining a unique approach to content creation.
#social-media
Digital life
fromForbes
6 days ago

Agencies Must Refresh Stale Media Mixes To Retain Relevance

Social media engagement is declining, particularly among Gen-Z and Millennials, signaling a shift in advertising strategies.
Online marketing
fromForbes
2 weeks ago

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.
Digital life
fromForbes
6 days ago

Agencies Must Refresh Stale Media Mixes To Retain Relevance

Social media engagement is declining, particularly among Gen-Z and Millennials, signaling a shift in advertising strategies.
Online marketing
fromForbes
2 weeks ago

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.
more#social-media
Marketing
fromThedrum
3 days ago

Using digital tools to make branding decisions

Branding has evolved into a complex process that utilizes digital tools and data for informed decision-making and competitive advantage.
Social media marketing
fromokmagazine.com
2 days ago

Social Media First: The New Strategy for Global Brand Growth

Social media enables micro-brands to build audiences and test demand before entering new markets, shifting traditional international business models.
Marketing tech
fromAdExchanger
2 days ago

An Audience So Nice You Bought It Twice (And That's Not A Good Thing) | AdExchanger

Brands struggle with siloed media plans, leading to wasted spend and reduced performance due to overlapping audience targeting across channels.
Media industry
fromYahoo Finance
4 days ago

Netflix's next attempt at growth takes on TikTok and Instagram Reels

Netflix plans to launch a vertical video feed to enhance user engagement and content discovery on mobile devices.
Marketing tech
fromNew York Post
2 days ago

AI influencers are just the tip of the iceberg for 'synthetic' talent

Marketers are investing heavily in AI creators and avatars, with significant growth expected in the coming years.
Marketing
fromExchangewire
3 days ago

Vevo Refines Upfront 2026 Strategy

Vevo introduces a tailored strategy for the 2026 Upfront season, focusing on bespoke brand solutions and innovative offerings like 'Artist Franchise'.
Graphic design
fromBusiness Matters
1 month ago

10 Best AI Video Tools for Creators, Brands, and Growing Channels

AI video tools simplify content creation by allowing creators to start with a strong visual idea and produce videos for various platforms.
Marketing tech
fromExchangewire
2 days ago

DoubleVerify Earn MRC Accreditation for TikTok Video Viewability Reporting

DoubleVerify achieves MRC accreditation for TikTok video viewability, enhancing measurement accuracy and transparency in digital advertising.
Marketing
fromInc
4 days ago

The 4 Rules Brands Must Follow to Win in a TikTok-First World

Execution on community, content, creative, and culture is essential for beauty brands to succeed in a fragmented market.
#creator-economy
Media industry
fromForbes
5 days ago

Fixated Acquires Studio71 To Build The Creator Economy Stack

The creator economy is shifting from access to ownership, focusing on building enduring media companies rather than just monetizing platforms.
Social media marketing
fromDigiday
4 days ago

Vibes over metrics: Why more creators are holding IRL events to own their audience

IRL creator events are essential for creators to engage and build their brands beyond social media.
Media industry
fromForbes
5 days ago

Fixated Acquires Studio71 To Build The Creator Economy Stack

The creator economy is shifting from access to ownership, focusing on building enduring media companies rather than just monetizing platforms.
Social media marketing
fromDigiday
4 days ago

Vibes over metrics: Why more creators are holding IRL events to own their audience

IRL creator events are essential for creators to engage and build their brands beyond social media.
more#creator-economy
Marketing
fromForbes
5 days ago

How Top Creators Build Audiences With Product-Market Fit

Brands must prioritize quality content and audience connection over mere reach to succeed in modern marketing.
#advertising
Marketing tech
fromForbes
3 days ago

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.
Marketing tech
fromAdExchanger
3 days ago

Buyers Are So Over Meta's Overhauls; PayPal Enters The TV Measurement Fray | AdExchanger

Dramatic changes in advertising platforms can disrupt customer experiences and analytics, leading to frustration and confusion.
Marketing tech
fromForbes
3 days ago

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.
Marketing tech
fromAdExchanger
3 days ago

Buyers Are So Over Meta's Overhauls; PayPal Enters The TV Measurement Fray | AdExchanger

Dramatic changes in advertising platforms can disrupt customer experiences and analytics, leading to frustration and confusion.
more#advertising
fromThe Drum
5 days ago

Optimizing Your B2B Marketing Strategy with Video

Immersive video allows marketers to engage buyers in new and innovative ways, creating a more impactful connection that traditional methods may not achieve.
Marketing
fromInc
5 days ago

The Brand Storytelling Trend: Why It's Happening and How to Win at It

In a world where audiences are flooded with content, cutting through the noise requires more than visibility. Organizations increasingly invest in storytelling and narrative strategists to shape everything from brand voice to internal alignment.
Marketing
Online marketing
fromSocial Media Examiner
2 weeks ago

AI Video Editing: Save Time and Create Better Videos : Social Media Examiner

AI video tools significantly reduce editing time and costs, enabling marketers to produce consistent, high-quality content efficiently.
Marketing tech
fromwww.marketingdive.com
6 days ago

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.
Marketing
fromDigiday
1 week ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Social media marketing
fromVogue
4 days ago

Will AI Kill the Creator Economy?

AI-generated influencers like Aitana Lopez are reshaping the fashion and beauty industries, blurring the lines between reality and digital creation.
Marketing tech
fromExchangewire
5 days ago

impact.com Expands YouTube Collaboration with Creator Partnerships API Adoption

impact.com expands collaboration with YouTube to enhance creator marketing campaign management using verified data.
Social media marketing
fromInc
5 days ago

Why the Most Viral Brand Posts All Have 1 Thing in Common (It's Not the Algorithm)

Creating viral social media content requires understanding audience engagement and incorporating elements like humor and relatability.
Podcast
fromFast Company
1 month ago

The surge of video podcasts raises an awkward question for the industry: Why do we still call them 'podcasts'?

The definition of 'podcast' has expanded from asynchronous talk radio to any episodic audio or video content with people speaking, making the original term increasingly obsolete as consumption shifts toward video-based formats.
#short-form-video
more#short-form-video
Marketing tech
fromAdExchanger
1 month ago

Advertisers Should Think Of Video Holistically. Consumers Already Do. | AdExchanger

Advertisers must adopt convergent strategies across platforms to reduce ad repetition and improve viewer experiences rather than fragmenting campaigns across silos.
Marketing tech
fromThe Drum
2 months ago

Why vertical video content is helping news publishing stay the right side up

Advertisers should use the open internet and vertical video, prioritizing content quality and consumption behavior over exclusive social-platform spending to boost attention and performance.
Marketing tech
fromThe Drum
2 months ago

The evolution of creativity in video advertising: How far have we come? And where are we headed?

Video advertising creativity now extends beyond narrative into interactive, personalised, and technology-enabled formats driven by data and new screens.
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