#value-menu-strategy

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Silicon Valley food
fromFortune
1 day ago

McDonald's newest $3 value menu is sounding an alarm about America's K-shaped economy | Fortune

McDonald's launches its cheapest value menu in years, reflecting economic pressure on lower-income consumers struggling with inflation and stagnating wages.
Food & drink
fromFast Company
3 weeks ago

Panera Bread is taking a cue from McDonald's. Here's what you can get with its first-ever $5 value menu

Panera Bread launched its first-ever value menu featuring 10 items at $4.99 each, requiring customers to select at least two items, responding to industry-wide pricing pressures and customer demand for affordable options.
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