The pitch to writers and journalists boils down to this: Bier says that if people put links to outside sites - like something you've written - those posts can get more attention than they do right now. How that's going to be accomplished is a little technical, and also a little confusing. (I've asked Twitter/X for clarification but haven't heard back.)
Marine biologist and conservationist David Shiffman was an early power user and evangelist for science engagement on the social media platform formerly known as Twitter. Over the years, he trained more than 2,000 early career scientists on how to best use the platform for professional goals: networking with colleagues, sharing new scientific papers, and communicating with interested members of the public.