Linda Yaccarino's tenure as CEO of Twitter/X lasted two years, despite skepticism about her ability to succeed. Elon Musk appointed her to salvage the advertising business he undermined after acquiring Twitter. The company's advertising revenue dwindled under Musk's ownership, primarily due to his erratic behavior and reputation issues that deterred potential advertisers. While Musk acknowledged the need to improve relations with advertisers, he did not alter his approach significantly. As a result, Yaccarino faced insurmountable challenges in her role, ultimately leading to her departure.
Linda Yaccarino took an impossible job. And she failed at it. Elon Musk, who has no interest in advertising, broke the ad business after acquiring Twitter. Without significant changes, Yaccarino's attempts to improve the situation were futile.
For years, Elon Musk was told that if he just toned down his behavior on his platform, he might have an easier time getting reputation-conscious brands to spend money with him. Instead, he sued them.
Collection
[
|
...
]