#trust--credibility

#trust--credibility

Tim Cook described John Ternus as 'a brilliant engineer and thinker who has spent the past 25 years building the Apple products our users love so much, obsessed with every detail, focused on every possible way we can make something better, bolder, more beautiful, and more meaningful.'

The Federal Trade Commission (FTC) and a group of eight states have announced a proposed settlement with big ad agencies that will prevent them from working together to avoid certain platforms like X based on their political viewpoints.

"I felt like that pseudonym gave me some freedom, like some permission to just be my authentic self."

In a world where audiences are flooded with content, cutting through the noise requires more than visibility. Organizations increasingly invest in storytelling and narrative strategists to shape everything from brand voice to internal alignment.

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators.

What most leaders label as a content problem is actually a presence problem. Leaders often assume credibility rises and falls based on wording alone. In reality, credibility is shaped by executive presence, which reflects the signals leaders send about confidence, clarity, and authority before their ideas are fully heard.

Running a social account is a delicate balance between risk and trust. "I think it's almost like a double-edged sword ... don't overthink it, but also learn the muscle of putting out risky content and knowing the limitations of how risky you can go," said Jori Evans, director of social at Manscaped. Evans gained experience from working with boutique brands before moving onto Microsoft, Groupon and with agencies for brands like Slim Jim. She will speak on a panel at Ragan's Social Media Conference next month to discuss what it really takes to manage a brand's social account behind the scenes.