Philip Morris had a strong 2025. Full-year revenue hit $40.6 billion, with the smoke-free segment accounting for close to $17 billion of that total. IQOS continues to dominate its category, holding roughly 76% of global heated tobacco unit volume share. ZYN shipped 794 million cans in the U.S. alone for the full year, growing 37%.
The stock market hates inflation. There are not many stocks that are little affected today, if any. However, safe-haven stocks may even rise due to demand. At the top of this list is Altria (NYSE: MO), the cigarette and tobacco king. People who smoke do not stop smoking, even during periods of conflict.
