fromHarvard Business Review13 hours agoMarketingResearch: When Are Customers Willing to Try a New Technology?Consumer adoption of new technology is triggered by attention that arises when people unexpectedly gain spare time, not merely visibility or buzz.
fromHarvard Business Review13 hours agoMarketingResearch: When Are Customers Willing to Try a New Technology?Consumer adoption of new technology is triggered by attention arising when people unexpectedly have free time, not merely by visibility or buzz.
fromHarvard Business Review13 hours agoMarketingResearch: When Are Customers Willing to Try a New Technology?
fromHarvard Business Review13 hours agoMarketingResearch: When Are Customers Willing to Try a New Technology?
