Marketing tech
fromSearch Engine Roundtable
1 week agoMicrosoft Advertising SOAP API Retiring Jan 31, 2027
Microsoft Advertising will retire the SOAP API on January 31, 2027, transitioning to a REST API standard for future development.
Google has enhanced its Search App by adding an AI Mode button, making it more accessible for users in the US, UK, and India. Screenshots reveal a layout change, indicating the AI Mode button's presence has been adjusted. The change aims to integrate AI features more prominently within search functionalities, promoting a smoother user experience.