#talkshoplive

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#creator-economy
Social media marketing
fromDigiday
8 hours ago

Vibes over metrics: Why more creators are holding IRL events to own their audience

IRL creator events are essential for creators to engage and build their brands beyond social media.
Media industry
fromForbes
16 hours ago

Fixated Acquires Studio71 To Build The Creator Economy Stack

The creator economy is shifting from access to ownership, focusing on building enduring media companies rather than just monetizing platforms.
Social media marketing
fromDigiday
8 hours ago

Vibes over metrics: Why more creators are holding IRL events to own their audience

IRL creator events are essential for creators to engage and build their brands beyond social media.
Media industry
fromForbes
16 hours ago

Fixated Acquires Studio71 To Build The Creator Economy Stack

The creator economy is shifting from access to ownership, focusing on building enduring media companies rather than just monetizing platforms.
#ai
Marketing tech
fromAol
1 day ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity, verification, and selection over traditional ranking methods.
Marketing tech
fromAol
1 day ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
Marketing tech
fromAdExchanger
1 day ago

AI Is The New Ad Space | AdExchanger

AI can enhance creativity and change how consumers discover products, beyond just improving efficiency and productivity.
fromresund Startups
3 days ago
Marketing tech

AI & Digital Marketing Day - Shaping the Future of E-Commerce

AI is transforming digital marketing, enhancing customer engagement, campaign optimization, and driving growth.
Marketing tech
fromAol
1 day ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity, verification, and selection over traditional ranking methods.
Silicon Valley
fromTNW | Opinion
1 day ago

Op-Ed: SaaS is not dead. You are just being sold the funeral

AI will not replace human creativity and traditional software is not dead despite prevailing narratives.
Marketing tech
fromAol
1 day ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
Marketing tech
fromAdExchanger
1 day ago

AI Is The New Ad Space | AdExchanger

AI can enhance creativity and change how consumers discover products, beyond just improving efficiency and productivity.
Marketing tech
fromresund Startups
3 days ago

AI & Digital Marketing Day - Shaping the Future of E-Commerce

AI is transforming digital marketing, enhancing customer engagement, campaign optimization, and driving growth.
Privacy professionals
fromDigiday
8 hours ago

Future of TV Briefing: The ambitious and alarming proposal fix to TV and streaming's identity crisis

Identity Infrastructure 2.0 aims to improve identity mechanisms in TV and streaming but raises significant privacy concerns for viewers.
fromLondon On The Inside
1 hour ago

Third Time Lucky for The Conduit? Fingers Crossed...

Birchwood - The Conduit will run as a café and wine bar from day one, with a rooftop restaurant set to follow later this autumn. During the day, the menu leans into high-quality grab-and-go, with things like sausage and egg muffins made using meat from Acre's own butchery, pastries, and stacked sandwiches.
fromSearch Engine Roundtable
1 day ago

Google Shopping Showing More Shopping Ads

Google is now displaying sponsored ads within the free listing grid results themselves within the Shopping tab, along with the ads that historically have appeared at the top of the page.
Online marketing
Women
fromThedrum
21 hours ago

Influencer's Female Leaders: In Conversation With

The role of women in media has evolved, with significant increases in representation and leadership positions in recent years.
Marketing
fromInc
3 hours ago

The 4 Rules Brands Must Follow to Win in a TikTok-First World

Execution on community, content, creative, and culture is essential for beauty brands to succeed in a fragmented market.
Venture
fromEntrepreneur
20 hours ago

They Built a Store for the Future of Retail and Found a Partner in Their Biggest Customer, Shaq: 'I Spent $10,000 the First Time I Walked in.'

tm:rw is an innovative retail destination that emphasizes experiential engagement with technology and products.
fromThedrum
8 hours ago

Mobile-First Shopping Remains the Preferred Choice for Festive Shoppers in Southeast Asia this Holiday Season

The report indicates that mobile apps have become essential in the shopping journey, serving as primary channels for learning, exploring, and purchasing, particularly due to app-only discounts and convenient return policies.
E-Commerce
Growth hacking
fromEntrepreneur
21 hours ago

If Your Audience Isn't Interacting, Your Brand Is Just an Illusion

Building a meaningful brand requires patience, genuine value, and trust, focusing on audience engagement rather than vanity metrics.
fromFood & Beverage Magazine
13 hours ago

Miami Beach Food and Beverage Expo: Innovate and Network

I created the Miami Beach Food and Beverage Expo to give innovative CPG brands and entrepreneurs a powerful stage. I am designing a more elevated, carefully curated show experience that reflects current and future trends.
Miami food
Music production
fromTechCrunch
23 hours ago

GRAI believes AI can make music more social, not replace artists | TechCrunch

GRAI focuses on empowering artists and enhancing music engagement through AI, prioritizing remixing and social interaction over generating music from scratch.
Artificial intelligence
fromMedium
18 hours ago

Enterprise AI in Practice: 6 Must-Watch Sessions on Scaling Agentic Systems

Enterprise AI is transitioning from experimentation to execution, presenting challenges in governance, scaling, and measurable business impact.
Law
fromLawSites
4 days ago

A Public Service Announcement: Legal Tech Companies, Here Are Your Celebrity Endorsers

Legal tech companies are leveraging celebrity endorsements with legal-themed names to enhance their brand appeal.
Medicine
from24/7 Wall St.
20 hours ago

Did Amazon Just Wreck All of Hims & Hers Upside Potential?

Amazon's One Medical integrates GLP-1 prescriptions with primary care, enhancing patient support and treatment management.
Psychology
fromThe Verge
1 day ago

Silicon Valley has forgotten what normal people want

LLMs are not a groundbreaking discovery; many concepts they embody have been known for a long time.
#social-media
fromTechCrunch
21 hours ago
Social media marketing

Bond, a new social media platform, wants to use AI to help you kick your doomscrolling habit | TechCrunch

Digital life
fromForbes
2 days ago

Agencies Must Refresh Stale Media Mixes To Retain Relevance

Social media engagement is declining, particularly among Gen-Z and Millennials, signaling a shift in advertising strategies.
Social media marketing
fromTechCrunch
21 hours ago

Bond, a new social media platform, wants to use AI to help you kick your doomscrolling habit | TechCrunch

Bond is a new social media platform designed to reduce screen addiction by encouraging real-world experiences through personalized recommendations.
Data science
fromMedium
1 day ago

What Can You Do With a Free ODSC AI East Expo Pass?

ODSC AI East 2026 offers free Expo Passes for attendees to experience the latest in AI and data science.
London music
fromThedrum
2 days ago

Defected Records hosting a virtual festival with Facebook Live

Defected Records successfully hosted a virtual festival on Facebook Live, increasing brand awareness by 8.1 points through targeted video ads.
Television
fromThe Hollywood Reporter
1 day ago

Microdramas Platform Verza TV Shifts Strategy Just 4 Months After Launch (Exclusive)

Verza TV is evolving to include horizontal videos and user-generated content while maintaining a focus on mobile entertainment.
NYC music
fromInsideHook
3 days ago

This New App Helps You Revisit Great Concerts

A new app called Gigs consolidates live music experiences by importing data from various sources, enhancing the concertgoer experience.
#digital-economy
Cryptocurrency
fromForbes
2 days ago

Can Crypto Finally Solve The "Paying For The Internet" Problem?

The traditional ad-based model is being challenged as creators and users seek fairer value distribution in digital platforms.
Information security
fromBusiness Matters
5 days ago

Why Trust and Verification Are Critical for Modern Online Platform Businesses

Trust is essential yet fragile in the digital economy, with platforms facing increasing challenges from sophisticated online scams.
Cryptocurrency
fromForbes
2 days ago

Can Crypto Finally Solve The "Paying For The Internet" Problem?

The traditional ad-based model is being challenged as creators and users seek fairer value distribution in digital platforms.
Information security
fromBusiness Matters
5 days ago

Why Trust and Verification Are Critical for Modern Online Platform Businesses

Trust is essential yet fragile in the digital economy, with platforms facing increasing challenges from sophisticated online scams.
#ai-influencers
Fashion & style
fromThe Independent
3 days ago

Meet the AI influencers taking over Coachella and killing off the real thing

Aitana Lopez is an AI-generated influencer created by The Clueless, earning up to $10,000 monthly through brand deals.
Social media marketing
fromVogue
8 hours ago

Will AI Kill the Creator Economy?

AI-generated influencers like Aitana Lopez are reshaping the fashion and beauty industries, blurring the lines between reality and digital creation.
Fashion & style
fromThe Independent
3 days ago

Meet the AI influencers taking over Coachella and killing off the real thing

Aitana Lopez is an AI-generated influencer created by The Clueless, earning up to $10,000 monthly through brand deals.
Fashion & style
fromThe Independent
3 days ago

Meet the AI influencers taking over Coachella and killing off the real thing

Aitana Lopez is an AI-generated influencer created by The Clueless, earning up to $10,000 monthly through brand deals.
Social media marketing
fromVogue
8 hours ago

Will AI Kill the Creator Economy?

AI-generated influencers like Aitana Lopez are reshaping the fashion and beauty industries, blurring the lines between reality and digital creation.
Fashion & style
fromThe Independent
3 days ago

Meet the AI influencers taking over Coachella and killing off the real thing

Aitana Lopez is an AI-generated influencer created by The Clueless, earning up to $10,000 monthly through brand deals.
fromRolling Stone
3 days ago

It Started as a Festival. Now Coachella Means Cash for Creators

Coachella began as an 'anti-Woodstock,' a trial run for the idea that a festival could give concertgoers a smooth, curated experience. Now the symbiotic relationship between brands and influencers is part of the very structural makeup of Coachella.
Silicon Valley food
Productivity
fromFast Company
5 days ago

Should you attend a conference if you're not speaking?

Attending a conference without a speaking role can be beneficial depending on personal goals, networking opportunities, and learning experiences.
Marketing tech
fromInman
13 hours ago

Brokerage storefronts become ad networks with Smartify

Brokerage storefronts are transforming into media channels, allowing real estate firms to monetize high-traffic locations through digital advertising.
#microsoft
Marketing tech
fromAxios
21 hours ago

Microsoft wants to build the infrastructure behind the AI internet

Microsoft is creating a two-sided marketplace to compensate publishers for content used by AI products, ensuring fair use and collaboration.
Marketing tech
fromAxios
21 hours ago

Microsoft wants to build the infrastructure behind the AI internet

Microsoft is creating a two-sided marketplace to compensate publishers for content used by AI products, ensuring fair use and collaboration.
#marketing
Marketing
fromForbes
22 hours ago

How Top Creators Build Audiences With Product-Market Fit

Brands must prioritize quality content and audience connection over mere reach to succeed in modern marketing.
Marketing
fromForbes
22 hours ago

How Top Creators Build Audiences With Product-Market Fit

Brands must prioritize quality content and audience connection over mere reach to succeed in modern marketing.
Marketing tech
fromMarTech
5 days ago

Reclaiming the power of the story - fueled by data and AI | MarTech

Marketing teams can enhance storytelling and authenticity by integrating AI without sacrificing human connection.
#generative-engine-optimization
Growth hacking
fromEntrepreneur
1 day ago

5 Mistakes That Are Quietly Destroying Your AI Visibility

Generative engine optimization relies on traditional trust signals, yet teams often make mistakes by treating it as a separate discipline from SEO.
Marketing tech
fromHubspot
23 hours ago

The future of generative engine optimization: How 5 GEO trends reshape loop and inbound marketing

Generative engine optimization (GEO) is reshaping marketing strategies and influencing how customers discover brands through AI tools.
Growth hacking
fromEntrepreneur
1 day ago

5 Mistakes That Are Quietly Destroying Your AI Visibility

Generative engine optimization relies on traditional trust signals, yet teams often make mistakes by treating it as a separate discipline from SEO.
Marketing tech
fromHubspot
23 hours ago

The future of generative engine optimization: How 5 GEO trends reshape loop and inbound marketing

Generative engine optimization (GEO) is reshaping marketing strategies and influencing how customers discover brands through AI tools.
#retail-media
Online marketing
fromThe Drum
2 days ago

Making retail media work harder with smarter data strategies

Retail media networks are growing, and effective data strategies are essential for maximizing value for retailers and brands.
Marketing
fromAdExchanger
6 days ago

Hard Truths For Retail Media At The IAB Tech Lab Connected Commerce Summit | AdExchanger

The retail media industry faces challenges requiring strategic choices to avoid irrelevance and unrealistic expectations.
Marketing
fromModern Retail
1 week ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Online marketing
fromThe Drum
2 days ago

Making retail media work harder with smarter data strategies

Retail media networks are growing, and effective data strategies are essential for maximizing value for retailers and brands.
Marketing
fromAdExchanger
6 days ago

Hard Truths For Retail Media At The IAB Tech Lab Connected Commerce Summit | AdExchanger

The retail media industry faces challenges requiring strategic choices to avoid irrelevance and unrealistic expectations.
Marketing
fromModern Retail
1 week ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Television
fromABC7 Los Angeles
4 days ago

Hulu's biggest reality stars will be under one roof for Hulu's Get Real event and livestream

Hulu's Get Real House returns with a livestream event featuring reality stars and new announcements on April 22.
Marketing tech
fromExchangewire
22 hours ago

impact.com Expands YouTube Collaboration with Creator Partnerships API Adoption

impact.com expands collaboration with YouTube to enhance creator marketing campaign management using verified data.
fromInc
20 hours ago

The Brand Storytelling Trend: Why It's Happening and How to Win at It

In a world where audiences are flooded with content, cutting through the noise requires more than visibility. Organizations increasingly invest in storytelling and narrative strategists to shape everything from brand voice to internal alignment.
Marketing
E-Commerce
fromWWD
18 hours ago

Sneaker and Heel Emojis Are Fueling the Rise of 'Vibe Shopping'

Emojis are increasingly used in e-commerce searches, reflecting a shift towards more expressive and emotional shopping behaviors.
Media industry
fromwww.independent.co.uk
1 day ago

TikTok content creators to benefit from new feature to help grow their businesses

The Independent provides essential journalism on critical issues, while a new Visa debit card enhances financial management for UK TikTok creators.
fromEntrepreneur
20 hours ago

This Anonymous Posting Strategy Helped Him Build a Big Following - and Led to Investors and Partners Finding Him First

"I felt like that pseudonym gave me some freedom, like some permission to just be my authentic self."
Social media marketing
fromVariety
58 minutes ago

YouTube Inks Deal Making SiriusXM Exclusive Audio Advertising Rep in U.S.

"YouTube has become a primary destination for audio-first content, where fans engage with their favorite podcasts, music, and creators. By partnering with SiriusXM Media, we are making it easier than ever for advertisers to tap into these high-attention moments."
Marketing tech
E-Commerce
fromwww.retaildive.com
2 days ago

Unified commerce: Why it's the next evolution of retail

Customers expect seamless shopping experiences across digital and physical channels, necessitating a shift towards unified commerce for real-time operations.
fromThe Drum
23 hours ago

Optimizing Your B2B Marketing Strategy with Video

Immersive video allows marketers to engage buyers in new and innovative ways, creating a more impactful connection that traditional methods may not achieve.
Marketing
Media industry
fromAdExchanger
1 day ago

Erstwhile Competition; What We Lose By Gamifying The News | AdExchanger

ChatGPT Ads currently lacks advanced targeting options and news publishers are experimenting with gamified news prediction markets.
Social media marketing
fromFast Company
1 hour ago

Bluesky set out to fix social media. Now it's running into familiar problems

Bluesky experienced rapid growth after Trump's 2024 win but now struggles with user retention and a sustainable business model.
Marketing
fromThedrum
1 day ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring consistent investment as part of an always-on strategy for effective results.
Media industry
fromAxios
1 day ago

Silicon Valley is building its own news-industrial complex

Elon Musk's X has transformed news into a product for trading and monetization, leading to new platforms like MTS and Objection.AI.
E-Commerce
fromPayments Dive
2 days ago

Tapping into the latest emerging payment solution trends

Consumers demand diverse payment options, including digital wallets and A2A payments, driving merchants to adapt for growth and seamless experiences.
Marketing tech
fromAdExchanger
8 hours ago

Agents Play Nice, Ad Tech Does Not; The Cool Kids Click | AdExchanger

Agentic systems require interoperability, but competition among players may hinder industry adoption of new advertising technologies.
Social media marketing
fromInc
2 hours ago

Make These 3 Changes to Your LinkedIn Posts to Improve Reach With the 360 Brew Algorithm

Creators must adapt their content strategies to align with algorithm changes for improved reach and engagement.
Marketing
fromwww.businessinsider.com
1 day ago

'Clipping' on social media makes me wonder what's real and what isn't

The internet is filled with undetectable fake content, making it increasingly difficult to identify authenticity.
Media industry
fromObserver
4 days ago

Facing A.I. Slop and Shifting Algorithms, Brands Bet on Streamers to Stay Real

MrBeast exemplifies success in the creator economy, leveraging YouTube and livestreams while expanding into various media ventures.
Social media marketing
fromPR Daily
1 day ago

Social media updates and new features to know this week - PR Daily

TikTok has received a security certification for its U.S. data protection systems, while also upgrading its ad creation tools with AI features.
E-Commerce
fromForbes
1 week ago

OpenAI Just Did Retailers A Favor By Killing In-Chat Checkout

AI is excelling in the discovery phase of commerce but struggles with direct purchases.
fromGamesBeat
4 days ago

10 years in gaming: Sportfive shares lessons from its first decade in interactive media

Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.
Marketing
fromBusiness Live
1 day ago

Manchester e-commerce agencies merge to form Social Paradigm Group

The newly-established Social Paradigm Group is a Manchester-headquartered organisation bringing together paid social, creative, email and proprietary software all under one roof. The new structure has been created through the merger of Paradigm Media and Social Nucleus.
Marketing tech
#youtube
Media industry
fromAdExchanger
5 days ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
Media industry
fromAdExchanger
5 days ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
Marketing tech
fromAdExchanger
7 hours ago

Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences | AdExchanger

Buyers seek a unified view of ad performance, while publishers face challenges integrating diverse inventory and data sources.
#digital-advertising
Marketing tech
fromAdExchanger
22 hours ago

Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age | AdExchanger

Understanding attribution in digital advertising is challenging, especially with AI's impact on measuring performance.
Marketing tech
fromwww.marketingdive.com
2 days ago

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.
Marketing tech
fromAdExchanger
22 hours ago

Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age | AdExchanger

Understanding attribution in digital advertising is challenging, especially with AI's impact on measuring performance.
Marketing tech
fromRAIN News
17 hours ago

New industry group to reshape programmatic advertising

Automation is transforming digital advertising, necessitating transparency and governance to address inefficiencies in programmatic transactions.
Marketing tech
fromwww.marketingdive.com
2 days ago

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.
Marketing tech
fromDigiday
20 hours ago

How native CTV is solving the channel's attention problem

CTV has entered a performance era, focusing on results and effective formats that turn viewer attention into action.
Social media marketing
fromInc
1 day ago

Why the Most Viral Brand Posts All Have 1 Thing in Common (It's Not the Algorithm)

Creating viral social media content requires understanding audience engagement and incorporating elements like humor and relatability.
Marketing tech
fromFast Company
18 hours ago

Adobe's new AI experiment can whip up a website custom designed for Gen Z

Adobe's Asset Amplify tool generates tailored marketing materials for specific audience segments, enhancing brand design with AI-driven personalization.
Social media marketing
fromThedrum
4 days ago

The State Of Influencer Marketing In Gaming

The gaming industry is rapidly growing, with revenues expected to reach $503.14 billion by 2025, driven by mobile gaming and influencer marketing.
E-Commerce
fromForbes
3 weeks ago

What Is Live Shopping? How eCosmetics Is The Future Of Beauty Shopping

Live commerce revolutionizes online shopping by combining real-time interaction, entertainment, and instant purchasing, particularly in the beauty sector.
#marketing-strategy
fromInc
1 day ago
Marketing tech

The Unpolished Marketing Playbook Spot & Tango Is Using to Grow Beyond $100M in Revenue

Marketing tech
fromInman
1 day ago

The old marketing playbook is breaking down

Smart brands like Liquid Death prioritize actual sales results over traditional metrics in their marketing strategies.
Marketing tech
fromInc
1 day ago

The Unpolished Marketing Playbook Spot & Tango Is Using to Grow Beyond $100M in Revenue

Spot & Tango is launching a major marketing campaign to drive growth and reduce customer acquisition costs after achieving $100 million in revenue.
Marketing tech
fromInman
1 day ago

The old marketing playbook is breaking down

Smart brands like Liquid Death prioritize actual sales results over traditional metrics in their marketing strategies.
Marketing tech
fromAdExchanger
1 day ago

Going Global? Contextual AI Needs To Be Your Strategy | AdExchanger

US brands need to prioritize contextual targeting for effective global marketing strategies, as cultural nuances significantly impact engagement and attention.
Marketing tech
fromTechzine Global
2 days ago

VTEX aims to conquer the e-commerce market with AI Agents

VTEX launched an integrated AI-native suite to enhance operational efficiency, allowing AI agents to handle tasks while humans focus on guidance.
Marketing tech
fromTNW | Artificial-Intelligence
1 day ago

Semrush Brand Visibility Framework launches at Adobe Summit as AI search rewrites discovery rules

Semrush launched a Brand Visibility Framework to measure brand presence across AI-generated answers and traditional search amid declining organic click-through rates.
Marketing tech
fromMiami Herald
1 day ago

How AI is reshaping brand visibility: What businesses need to know

AI tools are reshaping brand visibility, prioritizing clarity and verifiability over traditional ranking metrics.
Marketing tech
fromEMARKETER
2 days ago

Marketers are putting personalization first on the data activation wishlist

Personalization at scale is the top data activation investment priority at 38%, followed by real-time campaign optimization and audience segmentation.
#live-shopping
E-Commerce
fromRetail Brew
1 month ago

'People overthink what live shopping is': TalkShopLive CEO

Live shopping remains nascent in the US but shows significant growth potential, with TalkShopLive positioning itself as a unified platform enabling creators to stream shoppable content across multiple channels simultaneously rather than choosing between fragmented platforms.
E-Commerce
fromRetail Brew
1 month ago

'People overthink what live shopping is': TalkShopLive CEO

Live shopping remains nascent in the US but shows significant growth potential, with TalkShopLive positioning itself as a unified platform enabling creators to stream shoppable content across multiple channels simultaneously rather than choosing between fragmented platforms.
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