"Ecommerce video platform company TalkShopLive has hired digital media sales veteran Sandie Hawkins - who spearheaded the launch of TikTok's shopping feature in North America - as CEO. With Hawkins' appointment, TalkShopLive co-founder Bryan Moore will transition from CEO to executive chairman, in which capacity he will focus on "strategic partnerships across media, retail and talent," the company said. Hawkins is tasked with advancing TalkShopLive's long-term growth plan, emphasizing product innovation, expanded distribution, and deeper integration with retailers and publishers."
"Most recently, Hawkins was president of marketplace optimization platform Teikametrics, which she had joined in January 2025. Prior to that, she oversaw TikTok's U.S. ecommerce business, where she helped steer product strategy, operational expansion and revenue acceleration during a period of significant platform growth. While at TikTok, Hawkins led the launch of TikTok Shop and the platform's live shopping initiatives in North America."
TalkShopLive appointed Sandie Hawkins as CEO, with co-founder Bryan Moore moving to executive chairman to focus on strategic partnerships across media, retail and talent. Hawkins will pursue a long-term growth plan focused on product innovation, expanded distribution, and deeper integration with retailers and publishers. Hawkins previously served as president of Teikametrics and oversaw TikTok's U.S. ecommerce operations, where she helped steer product strategy, operational expansion and revenue acceleration. Hawkins led the launch of TikTok Shop and live shopping initiatives in North America and managed global business solutions and advertising operations across retail, media and consumer sectors.
Read at Variety
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