fromLondon Business News | Londonlovesbusiness.com
3 days agoHow different regions of the world use sound in media, storytelling, and branding - London Business News | Londonlovesbusiness.com
Japanese media has mastered something Western productions often struggle with: the strategic use of silence. Walk into any Tokyo café and you'll notice how differently sound functions compared to its American counterpart. While Western establishments fill every quiet moment with background music or ambient noise, Japanese spaces often embrace what they call "ma"-the meaningful pause between sounds that creates emotional resonance.
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