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fromThe Drum
3 days ago
Television

What is the future of TV? Broadcasters, media companies and analysts give their take

Television will persist while shifting toward digital, data-driven, device-agnostic delivery, with advertising models fragmenting between ad-supported and non-ad-supported services.
fromThe Drum
1 month ago

Programmatic comes of age with connected TV and OTT

And while some have been quick to declare the era of TV over, for the advertising industry this isn't the end of TV, rather an opportunity to bring together the benefits of TV and digital through programmatic technology. Programmatic gets a bad rep in the traditional TV stronghold of branding, but this is a chance to show programmatic can do more than just deliver performance metrics.
Television
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