#streaming-ratings

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Marketing tech
fromAdExchanger
2 weeks ago

Nielsen and Roku Renew Their Vows By Sharing Even More Data With Each Other | AdExchanger

Roku streaming data will be integrated into Nielsen's campaign measurement and outcome tools, enabling advertisers to measure audience reach across Roku devices and apps.
fromVulture
4 months ago

King of the Hill Is a Texas-size Ratings Hit

Powered by the arrival of its first new episodes in over 15 years, King of the Hill will debut at No. 2 on Nielsen's streaming originals and overall streaming ratings charts, per preliminary data set to be released next week. According to the ratings giant, the Mike Judge and Greg Daniels-created animated classic generated a Texas-size 1.28 billion minutes of viewing in the U.S. during the August 4-10 reporting period, ranking behind only the sophomore-season premiere of Netflix's global smash Wednesday.
Television
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