#streaming-and-gaming

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#media-allocation #audience-targeting #gen-z #cost-of-living #discretionary-spending #household-savings #gyms
Marketing
fromThe Drum
1 week ago

A marketer's guide to modern media consumption by age group

Marketers must reallocate ad budgets toward social, streaming, and gaming to match audience consumption—cut traditional TV for younger cohorts, especially Gen Z.
fromBusiness Matters
2 months ago

Gyms, streaming and gaming subscriptions hit as consumers tighten belts

While disposable income has risen, many UK households are making deliberate choices to prioritise long-term financial health over short-term luxuries. The steep decline in discretionary spending reflects this new mindset.
UK news
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