Technology is the key, according to Hyundai's executive chair, Euisun Chung. In a recent interview with Automotive News, Chung gave a crash course in automotive self-preservation. The brand's leader made it clear that for Hyundai-or any automaker, really-to succeed, it must not only adopt changes to the market quickly, but in a meaningful way that meets customer needs. That means embracing what Chung calls "breakthrough technologies" in the industry.