fromBusiness Insider
2 days agoMilitary influencers are taking over social media. The Pentagon is at a loss on how to handle them.
All military influencers, regardless of follower count or content style, operate in a murky space between personal branding and military ethics guidelines. Some share lighthearted or mundane glimpses of daily military life; others push boundaries with sexualized or irreverent posts. Across the ranks, Pentagon policies on social media are vague and unevenly enforced, leaving troops eager to grow their followings but wary of the consequences, according to interviews with six military influencers and five public affairs officers.
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