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1 day agoTruly Hard Seltzer unveils Believe, USA contest
American fans' belief in U.S. Soccer is celebrated through a nationwide search to rename a town Believe, USA.
Soccer has officially entered the cultural mainstream and is now a core pillar of sports fandom in the U.S., powered by diverse, young and digitally native fans. The United States now boasts twice as many soccer fans as major European markets, and 87% of them are already anticipating the 2026 tournament. This is more than just a sports moment; it's an epicenter of culture and opportunity.
Zohran Kwame Mamdani was elected as the new mayor of New York City on November 4, marking a ground-breaking win for a number of underrepresented groups. It was a home run for Democratic Socialists, whose platform Mamdani has championed since starting his career for public office. It was also a win for minorities, with Mamdani becoming the city's first Muslim and Indian-Ugandan mayor.More than anything, though, it was a sweeping victory for soccer fanatics.
It's no secret that Europeans and Americans have very different lifestyles. From shopping habits to sports preferences to work culture, we often fall onto different ends of the spectrum. I experienced these differences firsthand as an American traveling around Europe for six months, spending time in places like the UK, Czech Republic, France, Germany, the Netherlands, and Switzerland. Here are the five European lifestyle choices I'll be integrating into my life in the States.
Soccer fandom is so much more than a team's wins and losses. For some, it's a vibrant way of life that defines their identity each and every day. That powerhouse dynamic will stoke unparalleled excitement around the 2026 FIFA World Cup. Per We Are Social, brands should plan accordingly as they prep for the ultra-high-profile event, which runs in 16 North American cities from June 11 to July 19 next year.