"Truly Hard Seltzer is turning that belief into a destination by launching a nationwide search to find one American town that truly believes U.S. Soccer will win - and give it a new name: Believe, USA."
"In the nearly 250 years of American history, no city or town has ever officially carried the name Believe. Until now."
"Truly also is launching a large-scale nationwide campaign to celebrate U.S. Soccer fandom from coast to coast this summer."
"The campaign includes initiatives like collectible cans, a limited-edition variety pack, and a call to fans to show their support."
Truly Hard Seltzer is launching a nationwide campaign to celebrate U.S. Soccer fandom as the biggest tournament arrives in the U.S. A search will rename one American town Believe, USA, marking the first time a community carries this name. The campaign includes initiatives like collectible cans, a limited-edition variety pack, and a call to fans to show their support. Truly aims to showcase the passion of American soccer fans on a national stage throughout the tournament.
Read at Bevindustry
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