A2Z Cust2Mate () Solutions announced a new milestone in its retail media journey through a advertising agreement with Toys "R" Us Israel and The Red Pirate, two leading toy retail chains. For the first time, these household names will connect directly with shoppers through Cust2Mate's smart carts-turning everyday grocery trips into interactive retail media experiences. The campaigns will run across up to 5,000 smart carts currently rolling out in Yochananof, delivering dynamic image, animation, and video ads designed to spark shopper engagement.