#skincare-marketing

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fromCreative Bloq
3 days ago

Sanex's banned ad should be a warning to brands

The ad begins with a voiceover saying, "To those who might scratch day and night. To those whose skin will feel dried out even by water," alongside extreme visuals of scratched and cracked Black skin. "Try to take a shower with the new Sanex skin therapy," the ad continues, cutting to visuals of a White woman showering (sans bodily ailments), "Relief could be as simple as a shower," it concludes.
Marketing
Marketing tech
fromWWD
2 months ago

Hailey Bieber's Rhode Earned $20 Million in Media Exposure After E.l.f Beauty Acquired the Brand for $1 Billion

E.l.f. Beauty's acquisition of Hailey Bieber's Rhode brand generated significant media impact value shortly after the announcement.
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