Through Strategic Planning, the agency will work with a more integrated and data-driven approach, Optibus states. The platform enables the validation of GTFS feeds and the comparative assessment of service benchmarks, while also supporting the modelling of scenarios that involve timetable adjustments, route variations and refined transfer coordination. Features such as timetable optimization, corridor planning and transfer optimization provide an analytical framework that is particularly relevant for designing competitive and passenger-oriented tender specifications.
Under Darrow's leadership, IndyGo's service planning department expanded to include a dedicated Operations Performance group focused on using data to drive operational efficiency and business decisions. She has been instrumental in some of IndyGo's most transformative initiatives, including securing more than $100 million in grant funding, deploying new technologies, leading four Comprehensive Operational Analyses, developing the Julia M. Carson Transit Center, planning three Bus Rapid Transit (BRT) lines and spearheading the Marion County Transit Plan.