fromExchangewire
3 days agoAI Killing Search? That's Too Simplistic - ExchangeWire.com
SEM Rush data for March-July shows ~13-18% of Google queries generated an AI summary. When people see one, they click fewer links (8% vs 15% CTR to web results), redistributing traffic. The majority of these 'lost clicks' are likely low value to brands - typically informational-led rather than purchasing-led. Reports show declining traffic without equivalent conversion drops. That may change as rollout continues.
Artificial intelligence