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fromSearch Engine Roundtable
3 days ago

Google Says Universal Commerce Protocol Won't Kill SEO

"The Universal Commerce Protocol (UCP) is an open standard designed for the future of commerce, empowering you to turn AI interactions into instant sales. Adopt UCP to enable agentic actions on Google AI Mode and Gemini, starting with direct buying," as Google defines it. It basically gives merchants a way to allow their products to be sold directly through AI experiences like Gemini, AI Mode and other AI engines.
Artificial intelligence
Business
fromThe Cool Down
1 month ago

Designer stunned after discovering insidious reason his business rapidly disappeared: 'Is that what is happening?'

Google's AI Overview feature scraped website content, reducing organic search traffic and causing creators to lose visitors, inquiries, and client opportunities.
E-Commerce
fromFast Company
1 month ago

ChatGPT will decide what Americans buy this holiday

Consumers increasingly search and purchase via AI platforms, requiring brands to optimize structured data, trust, relevance, and extractability for AI-driven discovery.
Marketing
fromThe Drum
4 months ago

Searching for relevance: how brands get found (or forgotten) by AI

Brands must prioritize earned media and PR relationships to remain discoverable in AI-driven search or risk disappearing from AI-generated results.
Artificial intelligence
fromAV Club
4 months ago

USA Today publisher Gannett takes "if you can't beat 'em, join 'em" approach to chatbots

Gannett is launching DeeperDive, an on-site chatbot that summarizes journalism, suggests related content, and provides article-grounded, sentence-level–cited answers to regain lost web traffic.
fromWIRED
4 months ago

USA Today Enters Its Gen AI Era With a Chatbot

The publishing company behind USA Today and 220 other publications is today rolling out a chatbot-like tool called DeeperDive that can converse with readers, summarize insights from its journalism, and suggest new content from across its sites. "Visitors now have a trusted AI answer engine on our platform for anything they want to engage with, anything they want to ask," Mike Reed, CEO of Gannett and the USA Today Network, said at the WIRED AI Power Summit in New York, an event that brought together voices from the tech industry, politics, and the world of media. "and it is performing really great."
Media industry
fromExchangewire
4 months ago

AI Killing Search? That's Too Simplistic - ExchangeWire.com

SEM Rush data for March-July shows ~13-18% of Google queries generated an AI summary. When people see one, they click fewer links (8% vs 15% CTR to web results), redistributing traffic. The majority of these 'lost clicks' are likely low value to brands - typically informational-led rather than purchasing-led. Reports show declining traffic without equivalent conversion drops. That may change as rollout continues.
Artificial intelligence
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