#search-traffic-circulation

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#google-ai-mode #seo-impact #self-referential-linking #publisher-traffic-decline
Online marketing
fromWIRED
2 days ago

Google's AI Searches Love to Refer You Back to Google

Google's AI Mode search tool predominantly links to Google's own services, with 17% of citations leading back to Google Search and YouTube, creating circular traffic patterns that bypass external websites.
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