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#agentic-ai #performance-marketing #open-web-advertising #ad-budget-allocation #in-housing
Marketing tech
fromB&T
16 hours ago

'Results Are Following': Taboola Releases New Study Centred Around Agentic AI

76% of advertisers report meaningful AI performance uplift, mainly on search and social, and 80% would increase open-web spend if comparable agentic solutions existed.
Marketing
fromDigiday
7 months ago

WPP client Dell Technologies is rolling out its global in-housing initiative, reshaping media-buying strategy

Dell Technologies is bringing its global media-buying operations in-house, starting with search and social, to cut costs and improve ROAS, affecting agency partners like WPP.
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