#search engine optimization

#search engine optimization

Google's AI Overviews update raises concerns among publishers about its unclear impact on referral traffic.

The lack of data transparency from Google fuels publisher unease regarding the effectiveness of AI-driven search.

Google is fundamentally rethinking its search approach due to the impact of large language models.

Google is evolving search technology with its March 2025 core update and new AI features.

Google launched an AI mode in beta, requiring a waitlist for access, powered by Gemini 2.0.

AI will not replace human writers, as it lacks the emotional storytelling and authenticity needed to connect with audiences.

Google is integrating AI into search and advertising, fundamentally changing how users interact with content.